Welcome to SEO Boy, the authority on search engine optimization -- how to articles, industry news, insider tips, and more! If you like what you see, you can receive free and daily updates via email or RSS.
Print This Post Print This Post

Why SEO Management is a lot like Baking a Turkey

November 27th, 2008 | | SEO Management

Today being Thanksgiving day, it’s only fitting that I draw some sort of ridiculous parallel between the holiday and search engine optimization. It’s my blog-given right! The average American family is working hard on bringing a plump succulent turkey to the table for their holiday feast. Let it be said that this is no simple task. It is one that requires knowledge, planning and more than a fair share of patience. Much like a quality SEO campaign… (please bear with me)

Thaw That Bird

Before you can do any baking, eating, etc., you’ve got to thaw that big, frozen turkey! I liken this to the first-steps of an SEO campaign. This is when you should be assessing the current website (or designing the website if it’s new). Additionally, this is when you’re reviewing goals and in general breaking down the elements of your SEO strategy into a manageable form.

Clean That Bird

Now that your turkey, er… I mean SEO campaign is now in a manageable form, it’s time to start planning for the end-product. For a turkey, this involves a thorough cleaning and the heinous act of removing the giblets and other innards from the freshly thawed carcass. For your SEO campaign, this is when you should dive in head first with keyword research, creating a site architecture/internal linking strategy and in general putting the pieces together (or removing them) to get things moving.

Season That Bird

There are endless possibilities for creating the perfect flavor for your turkey. Similarly, there are countless ways to optimize your website for maximum SEO impact. For turkey, you can “brine” the bird in a salt-water bath that effectively saturates the meat with flavor. Other poultry patrons will simply rub the seasonings under and over the skin. And for the over achievers, you can always stuff the bird with an onion and other vegetables of your choice. What about your SEO campaign? Optimize your page titles, meta descriptions and body content to accurately target your chosen keywords. Write compelling content that is both bookmark and link-worthy. And so on and so forth.

Bake That Bird

After all of this hard work, is it possible that there’s still more work and waiting to be done? You bet. No one in their right mind would just rip off a raw turkey leg and start mowing down. And frankly, your SEO campaign isn’t ready to take flight without a little persuasion either. Baking (or roasting) your turkey will make it into that delicious, tryptophan filled food that we all know and love. The search engine optimization equivalent would be to create a Google Webmaster Tools and Yahoo! Site Explorer account, create and submit an XML sitemap and begin your link building campaign. At this point, you should begin to feel the heat from GoogleBot and Slurp as they bake your campaign into tasty SEO goodness.

Eat That Bird

Waiting for the turkey to finish baking is often times the most painful task requiring every ounce of your patience. Waiting for your well planned and executed SEO strategy to turn into rankings and traffic is equally unnerving. But rest assured, if you have followed the recipe correctly, the end product is worth the wait. Tasty turkey, or those coveted rankings and incoming traffic make all of that work worth it in the end!

* * *

By no means should anyone use this blog post as a recipe for making turkey. I fear what may happen to you and/or your Thanksgiving meal. However, the basic flow of managing your SEO campaign is solid (and recommended). I hope everyone has an enjoyable and satisfying Thanksgiving holiday!

Facebook   IN   Stumble Upon   Twitter   Sphinndo some of that social network stuff.
  • Anonymous

    Buy Louis Vuitton Replica Handbags online here; there are many cheap LV Bags on sale. With Craftsmanship has been perfectly accomplished.If you never use Louis Vuitton Replica, then you can start to have one at our online store. Every customer of us has wonderful bags.
    Replica LV bags. In this world of fashion and consciousness, all the women around the globe are mad about the designer and matching handbags.They are sale cheap but high quality,louis vuitton bags are saling online use the best materials, so buy cheap lv bags here is your best choice.
    Louis Vuitton Bags are not a marketing page, it’s only a fan page just to exchange information between the user and Facebook.Sharing my shopping Louis Vuitton Bags Tips. An authentic Louis Vuitton handbag shouts luxury and status like no other.