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Whose Market Share Will the New Twitter.com Take?

September 15th, 2010 | | Search Behavior

I haven’t spent this much time on Twitter.com since 2008. I use TweetDeck and HootSuite like there’s no tomorrow, but not so much Twitter.com. It continues to be the worst Twitter interface…until perhaps this evening.

At an in-office event Tuesday, September 14th, Twitter displayed to a select few the new Twitter.com interface. According to the Twitter blog, users will will get access to the new interface, “over the next few several weeks.

Several sites are reporting the many new features. There are a features that are very much worth noting:

  • “Infinite Scroll”
  • Two-panel display
  • Embedded videos / photos – including full galleries from Flickr.

All these features provide a user experience in which the user doesn’t have to leave the site or perform excessive clicks in order to use it. Only time will tell Twitter, give me access to speed the time up.

During the meeting, Twitter CEO Evan WIlliams (great Bourbon, by the way) pointed out that Twitter.com is the #1 way Twitter users access the service. A staggering 78%.

There’s two things to consider before blindly believing in the primrose claim:

Logging in – Users have to log into Twitter.com in order to use Twitter’s ReTweet button. The stat also doesn’t account for the ways in which people send / receive tweets. If they’re like me, they don’t typically use Twitter.com for anything else but checking twitter lists.

Hootsuite and Tweetdeck - The biggest drawback in using Twitter.com is that users can only view one list at a time. With Hootsuite’s tabbed-browsing and multiple list features, Twitter.com is a cosmetic application at best. So if the 78% stat is true…that’s sad.

But here’s the thing:

If Twitter.com is truly that active in spite of its limited usability. imagine what it can be like when users don’t have to leave the site to check out most of the really, really good content.

User time on site will go up.
Pages per visit will increase.
The need to visit other sites will decrease.

But Twitter wasn’t able to increase the number of hours in a week so something will have to be sacrificed.

Is it Yahoo!? In the last week, too many thousands of posts were written about Bing passing Yahoo! as the second most-visited search engine.

Is it Bing? It could be a tough decision for loyal fans.

Perhaps it’s Facebook.

Many people syndicate their message. With Twitter.com’s newfound ability to access the content off these messages (at least from their laptop), Twitter’s become more of a direct competitor.

Only Compete.com will be able to tell us.

And as for why I was on Twitter.com tonight…I kept hoping people Twitter would give me access to the new platform.

Facebook   IN   Stumble Upon   Twitter   Sphinndo some of that social network stuff.