A lot of SEO is standard practice, but now and then you come across some tidbits of in your own practice of it that it becomes too awesome to keep it to yourself.
I’ve talked a lot about reviews and managing negative reviews, but there are still a lot of us that are still trying to get online reviews. Restaurants scoop up the review traffic but online reviews are still important to every business.
One problem I had was trying to gather online reviews for a company that generally doesn’t have a strong constant online fan following - a service company. The methods to generate reviews would have garnered maybe 1 review every 2 years … maybe. Not only that, but a negative review would be disastrous and a lot of ground would have been lost.
But then a ray of sunshine hit…
My client brought out a notebook of actual “reviews.” They were letters of thanks; some were handwritten, others were typed on personal stationary. “We were going to put it in a book in the waiting room, but we never got around too it.” Well, sir, they ain’t going on no table! We’re putting them online!
Now you are probably saying “Isn’t putting reviews on your own website kind of chincy?” Heck no! Why? I can only say that it isn’t chincy because I was able to convert traffic because of it.
“So how did you do it?”
I put one page on my site that was simply titled “Company Name Reviews” and linked to it from the home page. Sure enough, I started gathering traffic from that simple search phrase and converting off of it with a contact form on it.
So what we have here is:
- a way to capitalize on people looking for reviews on your company
- a way to bypass a lack of reviews on search engines
- a way to quickly convert after a rush of positive feedback
… and it’s all real.