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Want to Position Yourself as an Expert and Drive Traffic to Your Site? Here’s How!

April 23rd, 2009 | | Advanced SEO Tips

There are a number of websites that focus on user-generated content and you should take full advantage of these opportunities. Article submission and alternative content distribution can have a plethora of benefits for your SEO campaign and your website.

First, let’s discuss the benefits of article submission and then we’ll discuss which websites accept articles.

Positioning yourself as a thought-leader

If you want to position yourself as a thought-leader in your field, you need to get exposure. You also need to create content that is authoritative and thought-provoking. Yes, you want to write this kind of content for your own website and blog, but you also need to gain exposure and generate traffic for said website and blog. Publishing articles on  numerous websites can help position you as a thought-leader in your field (as long as your content is solid!).

Driving additional traffic

Submitting articles to various user-generated sites can drive additional quality traffic to your own website.

Often these user-generated content sites rank well for keywords that are relevant for your content. This means your articles can gain exposure and with a little smart linking, you can drive additional traffic to your website as a result.

Acquiring links for your site

A number of these user-generated sites have followed links within their content. And that’s great for your link building efforts. However, a lot of these sites utilize no-follow links. Your main objective should be items #1 and #2 on this list. When it comes article submissions, the acquired links should be a bonus to the positioning and additional traffic you’ll receive from this tactic.

Okay, so we’ve discussed why you should initiate an article submission strategy. So, where can you can you actually submit articles? Good question! Below you will find a list of sites where you can submit your own articles in order to generate traffic and exposure for your website.

Squidoo: Right now, this  is the “big daddy.” Squidoo is all the buzz and everybody and their brother is creating a “lens” for their niche topics. And that means you should too. The links within Squidoo articles are followed so you can generate additional traffic as well as links to your site.

Google Knol: This is Google’s take on Wikipedia. I think it’s been slow in building steam but that doesn’t mean it shouldn’t be included in your strategy. The links here are no-follow at first, but as you become a trusted user over time, they may turn into followed links.

Hubpages: Similar to Google Knol and Squidoo, you can publish various articles with Hubpages. The links here also followed. And they offer a royalty generating tool which will pay you for pageviews (they can set up AdSense, Amazon, Ebay, etc. within your articles).

I think these three will get you started! There are other “alternative” sites that allow you to create content but they aren’t as straight forward as the first three. This list includes: Oondi, Spongefish, Quassia, wetpaint, Infobarrel and Ning. Some of these sites focus more on the social network aspect, rather than content creation, but they can have similar results.

Keep in mind that when writing articles for these different sites, you want them to be unique and authoritative. And for those sites with followed links, don’t abuse them. So, don’t just cobble together some random information and hope someone notices. This is a time-consuming tactic but it can pay-off in the long run.

Facebook   IN   Stumble Upon   Twitter   Sphinndo some of that social network stuff.