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Video SEO – Part 2: Onsite (and the Fun Begins)

July 29th, 2010 | | Video SEO

In part one, I talked covered the type of Video SEO optimization most everyone with 30 seconds of content in a YouTube account can optimize. The techniques can also be used to similar effect in Vimeo. And it’s good practice to the techniques. Some amazing traffic can come through those search engines.

But to be honest, the type of video SEO project I truly enjoyed getting into was getting videos to index under our own top-level domains. Especially because it was so new and so few were actually setting up their stuff to be found in search engines that it became quite the race – as mentioned in the last post.

How to get videos to index in Google under your top level domain

There are two principles you have to remember :

1) One URL; one page – a standard SEO law. It’s the other one that’s a little pricy.

2) CDN – You’re going to need a CDN (Content Distribution Network) that will allow you to make permalinks that act as subpage on the TLD. This goes for videos as well. You’ll have to give a page for each video. For example:  if you have a video in the “yoururl.com/about-us” page and you want to index it, the video will need its own separate page such as “yoururl.com/about-us/video” or “.com/video/name-of-video.” If you try to claim the index page on your site and the video on the index page as well, the duplicate content filter will remove one.

Once your servers have these assets, then all you need is a 120x90px image of the video and you’re ready to begin making an xml video sitemap.

Parameters for a video XML Sitemap for Google

Whereas the regular Video XML sitemap for Google is easy to make and, if you have a static site, there’s a questionable need for the sitemap, Video sitemaps are of the utmost important. Since Googlebot can’t read the contents of the video (still), your sitemap has to fill in the gaps.

Google Video XML Sitemap Parameters include:

  • Title
  • Description
  • Keywords
  • (sound familiar?)
  • Tags
  • Category
  • Content Location
  • Video Location
  • Publication Date
  • Video Duration (length)

Once you create the video, make sure to upload it to your site and submit the path to your Google Webmaster account. And if you don’t have a Google Webmaster account, now would be a good time to get one.

For a template from which you can create your own Google Video XML Sitemap, check out the Google support section.

Were you able to index videos from your own sites? Let us know.

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