Unsexy SEO: Learn How the Chores of SEO Will Make Your Website a Success
Search engine optimization (SEO) is sexy. Period. The SEO industry as a whole has developed a glamorous mystique. The “uninitiated” view the world of search engine optimization as the sexy-new-thing, which breeds an unfortunate by-product: people readily adopt an “if you build it, they will come” attitude toward optimizing their websites. SEO Boy is here to dispel the rumors, thwart those misconceptions, and reveal the beating heart of search engine optimization. It’s not pretty. It’s not easy or glamorous. Dare we say it: SEO is unsexy! Whether it’s a question of finding the necessary budget for your SEO campaign, creating and submitting XML sitemaps or building a link profile the old-fashioned way-this collection of articles will teach you how the unsexy “chores” of SEO will make your website a success.
These unsexy SEO “chores” are sometimes hard; more important, they tend to fly under the industry radar, for the most part. Many of these subjects don’t receive much attention, and they deserve to be discussed, since they are necessary to your SEO success. Some of these articles even come from the sexy branch of SEO (social media, anyone?), but you won’t catch us telling you how easy it is to find success. SEO success is hard-earned and unsexy.
It is important to note that this guide is not intended to be a comprehensive document. Its true purpose is to highlight and call attention to SEO tactics everyone should be using. Going forward, this guide will be added to, revised, and otherwise expanded as SEO Boy continues to discover unsexy SEO topics. So let us know if you’ve got an unsexy SEO task, topic, or trick you’d like to see added to this guide.
Now on to the work at hand. While reading these articles, you will be forced to consider that in order to rank high in Google, Yahoo!, or MSN, you may just have to work a little bit. You’ll come to grips with the fact that your SEO campaign involves a whole host of stuff that you just may not want to do. But if you want to be successful, you’ll bite your tongue, roll up your sleeves, and get to the task of improving your search engine optimization campaign.
Table of Contents
- SEO Is a Marketing Tool
- Carving Out an SEO Budget from Traditional Marketing
- Marketing Decisions Are Collaborative
- SEO Is a Marketing Tool, Not a Technical Project
- SEO Decisions Require a Marketing Perspective
- Marketing Reaps the Rewards and Must Bear the Burden
- How Do You Determine a Keyword’s Rankability Score with the Number of Competing Pages?
- How Do You Use the Rankability Process to Make Keyword Research Decisions?
- What Separates the Rankability Process from the KEI method?
- Anatomy of a Robots.txt File
- Why Should You Care About Robots.txt?
- Robots.txt Myths Explained
- What Is an XML Sitemap?
- How and Why Should You Use an XML Sitemap?
- How to Create an XML Sitemap
- Why Some SEOs Claim You Shouldn’t Use Sitemaps
- What Should You Do?
- First, Define Your Social Media Marketing Objectives
- Second, Define Limits, Parameters, Message, and Protocol
- Organize Your Social Media Marketing Team