- The Adventures of SEO Boy® - http://www.seoboy.com -
Top 5 Best Practices for Video SEO
Posted By Carrie On August 13, 2009 @ 7:56 am In Nuts & Bolts of Optimization,Video SEO | 1 Comment
Thanks to the powers of YouTube, internet surfers have enjoyed online videos for years. However, the evolution of Google Universal Search —specifically enabling videos to appear in SERPs— has pushed SEO optimization into a new realm of possibility. Online search marketers now need to consider optimizing video content to rank in Google. Inspired by Rand Fishkin’s SEO for Video Content , check out these top five best practices when optimizing a video for SEO.
Best Practice #1: Optimize video for keywords or key phrases.
Even though Google has evolved to include videos in SERPs, it still cannot read and index video content. However, there are some things you need to do to help search engines properly index and rank your video content.
Think of the video title and description as your meta data. Make sure to include this for every video and optimize them with priority keywords.
Best Practice #2: Attract and maintain viewers.
Give searchers a reason to click on your video, and make sure they watch it in its entirety. With over 16.8 billion videos online , your title and content needs to scream above noise.
Best Practice #3: Maximize viewership.
One of the best strategies to increase pageviews for a video is to let it spread by viewers. It’s important to make it for viewers to share your video. Each of these video settings will encourage sharing and help increase pageviews.
Best Practice #4: Give credit (and links) where it is due.
Take advantage of branding and site links for all of your videos. Don’t miss a prime opportunity to associate video content to your brand, and also guide users to your site where they can learn more and potentially convert into revenue or a lead.
Best Practice #5: Upload to relevant video sharing websites.
Start spreading you video on relevant video sharing websites. Many of the sites listed below offer free accounts, and all of them allow you to create a profile and/or channel for your company to host the videos.
With these five best practices you will have the tools to evolve your SEO campaign with Google Universal Search. However, it is important to consider the videos content and the target when before deciding to optimize and post a video. Don’t just post a video for sake of posting. Make sure the content is relevant and targeted to your audience.
Article printed from The Adventures of SEO Boy®: http://www.seoboy.com
URL to article: http://www.seoboy.com/top-5-best-practices-for-video-seo/
URLs in this post:
 Google Universal Search: http://googleblog.blogspot.com/2009/05/more-search-options-and-other-updates.html
 SEO for Video Content: http://www.seomoz.org/blog/seo-for-video-content
 over 16.8 billion videos online: http://www.clickz.com/3634018
 bit.ly URL shortener: http://www.seoboy.com/monitor-your-social-media-initiatives-with-trackable-shortened-urls/
 YouTube: http://www.youtube.com
 Revver: http://www.revver.com
 HowCast: http://www.howcast.com
 Vimeo: http://www.vimeo.com
 Blip.tv: http://blip.tv
 Daily Motion: http://www.dailymotion.com
 Y! Videos: http://video.yahoo.com/
 More video websites…: http://www.videomenu.com/
Copyright © 2008 The Adventures of SEO Boy. All rights reserved.