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To Tweet Or Not To Tweet, And How…
Posted By Amy On June 11, 2009 @ 1:51 pm In Reputation Management,SEO Management,Social Media & SEO | 2 Comments
In the last few weeks I’ve seen a lot of no-no’s when it comes to Twitter. I’ve seen a CEO make idle threats at former employees, I’ve seen a tweet about ones visit to the restroom, and I’ve even seen what I am sure to be confidential corporate information tweeted by a CMO. I’ve even seen an account removed entirely—it’s been a bad month. Now, of course there’s no reason to disregard Twitter as an amazing marketing and social media tool, if fact all of this really just highlights a couple key To Tweets and Not To Tweets that every corporate marketer, company Twitter and executive Twitter user should follow. But first, a couple guidelines for a company that uses Twitter AND for those whose executives use Twitter.
It sounds funny because it is, but whether you’re managing a corporate Twitter account or you’re executives and C-suite are using tweeting from or about work, you need to have a basic Twitter-Greement. Set out the basics like what constitutes confidential corporate information, and what constitutes defamation. Set out guidelines such as if tweeting during work hours is permitted and if the company name should be used. You can also specify who can speak for the company—for example; you can specify that only C-Suite execs can tweet about corporate opinions, company policy, actions and reactions.
Lay out all guidelines, as well as preferences, with the understanding that you can’t infringe on the first amendment rights of employees but you can curtail what is said regarding confidential information and you can prevent information from being presented as corporate opinion or statement rather than personal. These days, some companies are going so far as to incorporate social media rules and guidelines into the employment contract —an idea if you’re heavily invested in social media.
Corporate Twitter, CEO/CMO and C-Suite Tweeps
Not to Tweet:
I’ve seen a lot with Twitter this past month, so rest assured that people are learning from their mistakes—no one has this all figured out just yet. Don’t be afraid to take advantage of social media, just do it with the understanding that everything requires a professional perspective and planning. Companies are building networks, running promotions and making business contacts all using Twitter so there are proven track records for social media marketing success with Twitter.
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URLs in this post:
 some companies are going so far as to incorporate social media rules and guidelines into the employment contract: http://mashable.com/2009/06/02/social-media-policy-musts/
 privacy, defamation, trade secret and whole host of employment issues: http://socialmedialawstudent.com/twitter/the-first-law-school-seminar-paper-on-twitter-twitter-and-employment-law-issues/
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