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The Google Social Butterfly Effect

June 22nd, 2011 | | News Update

Google search queries are getting more social – if you are more social.  Google is now concentrating efforts to get more people to “claim their Google profiles” and to use their logged in account for search.  If you have created your profile, you have probably noticed that your Facebook friends, Twitter followers and LinkedIn comrades are showing up in the Google search results next to sites they like and articles they have shared.  Pages that would not normally come up in 1st page results (or perhaps even the 10th page) are now showing based on your friend’s social connection to you.  Google is now annotating the listing with photos as well as what social element you are connected by.

But what does this mean for SEO? Higher website rank and better click-through rate.  For example, the more “likes” your site or article has from your social circle, the greater the chance that it will climb virally and organically up the Google search result ladder.  Obviously this only works for those who have set up their Google Profiles – so that is the first battle!  And for those nay-sayers who think it’s a waste of time to fill out their Google Profile, they might change their tune when you see how positively it can effect a site’s metrics.  At least that is what Google hopes!

Check out Rand Fish’s article Social Annotations in Search: Now Your Social Network = Rankings to learn more about this cool new Social Butterfly Effect.

What do you think about this?  Will it continue to help a site’s rankings in the long run?  Could social pressure finally for once be a good thing?  We want to hear from you!

As always, thanks for reading SEO Boy!

Felicia is an Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.

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  • http://www.brickmarketing.com/ Nick Stamoulis

    I still don’t think that it’s intuitive for the majority of searchers to sign in to their Google account before searching.  Many people don’t even have Google accounts, so this benefit is lost to them.  It will definitely take some time for this to catch on.  

  • http://www.hanapinmarketing.com Felicia Coover

    Hi Nick!  Thanks for your comment!  I totally agree – I even forget to sign into my Google and I have my hands in AdWords all day long… Perhaps the more we talk about it, the quicker it will catch on.  I mean, we all do what our friends in the industry do, right?  I think businesses that do use Google products and do have a profile will really be the driving force for this movement.  Let’s just call it a “Google roots” effort! :)

  • http://www.imperativeseo.com/ US SEO

    Great information, I’ll be sure to start liking articles I read online so they get higher search results! 

  • http://www.904divorce.com Jacksonville Divorce Lawyer

    Higher website ranking is what were all striving for with SEO, very useful article!