Welcome to SEO Boy, the authority on search engine optimization -- how to articles, industry news, insider tips, and more! If you like what you see, you can receive free and daily updates via email or RSS.

Services

SEO Boy is written by search marketing consultants at Hanapin Marketing, a search agency located in Bloomington, Indiana.

Hanapin is currently taking new clients. Read below for more information on the search engine optimization services we offer and why you should hire us!

As a search engine optimization company, Hanapin Marketing will ensure that your website is visible by search engine crawlers, which can improve your organic rankings and increase your organic traffic. Hanapin Marketing uses a step-by-step process to achieve higher rankings with our SEO services.

We start with comprehensive SEO Keyword Research as this is the cornerstone of any effective SEO initiative. While Hanapin Marketing will never guarantee #1 search engine rankings, our team will conduct in-depth keyword research and build a strong, strategic foundation to help your website rank for relevant, targeted search queries.

Beyond keyword development, the Hanapin Marketing team are experts in meta data optimization, code optimization, web analytics, linkbait strategy and execution, directory submissions as well as SEO content optimization. We will manage your SEO program to the fullest to make sure you see the results you are looking for.

Expert Web Analytics Consulting and Implementation
The key to understanding the results of any search engine optimization strategy is constant analysis of a website’s performance. Hanapin Marketing will install Google Analytics to review baseline visitor behavior and track additional results of our SEO efforts (visitors, referring domains, keywords used, etc.). Hanapin will use this data to further optimize your content, deepen your audience engagement, and improve the overall performance of your website.

Communication and Reporting
Your primary account manager will send you regular updates detailing all our activities, and monthly, he/she will send you a summary of statistics and analysis. Of course, your account managers will be available throughout the month and will respond to all inquiries within 24 hours. Throughout the month you can expect to receive:

  • Keyword report: Based on monthly search counts, this report indicates both popular (and unpopular) keywords used by searchers on Google, Yahoo and MSN.
  • Ranking report: This report indicates how well ranked the current site is for popular search terms on Google, Yahoo and MSN.
  • Keyword implementation recommendations: These recommendations will summarize strategies for keyword placement on your site.

Hanapin Marketing Makes The SEO Proposal Process Simple!

Finding the right professional SEO firm shouldn’t be painful. Whether you’ve decided it’s time for a new kind of professional SEO firm, or you’re just curious to see what Hanapin Marketing can do for you, we’re ready to work with you to create a custom proposal to meet your SEO needs. With three simple steps, you’ll be on your way to Search Marketing success with Hanapin Marketing:

  • It all starts with a phone call. You’ll speak with one of our professional Search Marketing project managers who’ll ask the right questions to get you started. We want to know more about your current SEO efforts and other Search Marketing so we can determine how to help you improve and grow. We’ll ask questions about your present challenges, your goals and expectations, your competitive market, and the history and future of your overall business. But, we won’t make you do all the talking-we’ll also tell you all about what Hanapin Marketing does, our services, our people, and our experience. Questions are encouraged. We want you to come away from this call understanding more about your business – not just ours.
  • With Hanapin Marketing, there are no canned proposals or form contracts. Once we understanding what you are looking for, we get to work preparing a custom proposal to meet all of your needs and achieve your goals. A little research at this point gives us a clearer picture of how to coordinate strategies and set aggressive but reasonable goals. The whole team has input at this phase – your proposal is a collaborative effort and we draw on our team’s years of experience to make sure you get a comprehensive SEO plan that fits your needs.

We know budget is a consideration for every company so, don’t worry-we’ve asked about yours and we keep that in mind as we put together your custom SEO proposal.

  • A custom proposal communicates more than just cost. We lay out in detail, the work we do, what you can expect from us, and how we get started. Costs are broken down so you can see exactly where your investment is going and there’s no tricky fine print or confusing pricing schemes. We’ll keep in touch with you so you can ask any questions and discuss the details of your custom PPC proposal. Things aren’t carved in stone so if you want more, or see things you want to change, let us know. We’ll work with you to make your proposal reflect exactly the SEO plan you had in mind.

Now that you have the perfect SEO proposal, just sign on the dotted line and we get started-there’s no stress when everything is clear and understandable. We promise!

If you like what you’ve read so far and you’d like to talk to someone at Hanapin about your SEO project, please call our President and CEO, Pat East at 812.330.3134 x106 (or, email him at to schedule the call). Your initial phone call will last 30-60 minutes with four main objectives – to better understand your business and goals, to get a good feel for whether we’d like to work with each other, to understand whether Hanapin could deliver the ROI your looking for, and to answer any questions you have about us. You’ll see the difference a little time and understanding makes when designing your SEO plan.

So go ahead, give us a call. It’s simple, painless, and the first step to your ultimate SEO success!