Comments on: SEO Vs. PPC – Two Branches of Your Site’s Military

By: diseño web

diseño web — Sat, 30 Jan 2010 20:11:42 +0000

Both they are very necessary and they must go in line together like part of a marketing strategy. At the outset he is recommendable to use PPC to obtain immediate results, while the positioning in finders works.

By: Neil James

Neil James — Mon, 28 Dec 2009 20:23:11 +0000

I think you’re dead on with your article. That said, to further your military analogy, I think SEO is far scarier than PPC. PPC can be switched off with a click whereas you might easily dump a boatload of resources into SEO and find out a capricious change in Google’s algorithm rendered a significant component of your efforts in vain. You might suffer real damages. Similarly in a military campaign, who knows what you’ll encounter when the general orders the troops into battle, and the consequences are very real.

At the risk of being self promotional, we did a similar take on our blog, comparing SEO and PPC in terms of gym memberships versus splurging on new clothes. Check it out at http://blog.russellherder.com/rh_blog/2009/12/how-to-become-an-sem-supermodel-through-ppc-and-seo–when-was-the-last-time-somebody-called-your-business-saying-they-found-y.html

Great read!

Neil James

By: Eric

Eric — Thu, 24 Dec 2009 13:59:32 +0000

You are right. It’s both not either/or. I have one competitor that just has a one-page website and throws money at PPC without touching his site bidding a keyword I also optimize for. He pops up there, then goes away and then pops up again. It depends on how much cash he can rustle up that month. Meanwhile, nothing is being done to his site.

By: BC

BC — Tue, 22 Dec 2009 21:16:30 +0000

I’m sure that the PPC marketers who read your articles (I’m assuming I’m not the only one) will appreciate that you’ve essentially equated them with the Army Special Forces in the search army hierarchy you’ve created. While everyone is working toward the same goal, they have more specialized skills and do things and go places you can’t. Excellent observation, Finn.