Forex Trading

If the best I have to offer is showing an IT guy how to put on 8 lines of code per page from a free service, then I’m already in trouble.

I didn’t set up his goals. I didn’t set up his ecommerce tracking. I didn’t show him how go get into the depths of the data. I didn’t modify the code to get any more depth about the referrer pages. I didn’t get into anything more than the raw data. The same raw data Google themselves claim only provide a “good picture” of the site’s performance. But now he gets a better picture of what he has, and from this, what more he can attain.

And if the client doesn’t want anything more than a good feeling of their potential, then it’s better to find out now that to have to hassle with it later.

I do have the potential to offer a litany of services. Giving one free service away for free that can track my other ones is easier than me having to track them myself.

In the end, it isn’t so much about what we know so much as what we’re learning.

Okay, here’s a question: Who still charges for Search Engine Submission?

“The reason I didn’t charge for the hour of consultation was because I can’t show the client the effects of my work if he has no SEO baseline with which to compare. Not only that, but the client would not be able to see how far along his site has come unless he knows from where it came.”

… it is not a good business relationship because he is setting up a reporting program and offering “goods” for nothing. His set-up of this clients account was possibly the most important thing he will perform for the client.

There are not many professionals out there today offering free services today. Why should we? There is a difference between charging for “every word coming out of your mouth” and spending and extra 45 minutes to an hour with the IT guy providing value. I know sometimes you have to do this or that maybe the IT guy has to give his thumbs-up to get the deal signed. In general, I don’t think our industry should provide free services because it says to the person who is getting the free stuff…
1. My time in not worth money
2. I have tons of extra time in my schedule
3. I am desperate for your business

People are willing to pay more for good, quality expertise.

I think more people in the world should help other people out and not think a thing of the time spent or money lost. Not during your first business dealings with a new customer. You are only teaching the client that your time is not worth money.

I hope I’m able to continue to earn the trust.

Especially if the project includes article writing, content writing, and the like. Sacrificing an hour in a show of good faith is a no-brainer.

a) They don’t have that keyword anywhere on the site
b) The keyword is so vague that even if you did rank #1 you wouldn’t want the traffic from it because it has nothing to do with your business (client wanted to be #1 for “hydraulic” but were doing a very specialized thing working with hydraulics.)

And it’s good that you didn’t charge for that because it shows the client you trust in your skills and are willing to back it up with numbers. And really will all know that takes very little time to do (well, dealing with their IT person probably didn’t, but in general setting that up is nothing) so really the benefits you and the client gain from this will be repaid easily.