You bring up several interesting points. A major element of choosing an SEO professional or firm is finding one that offers the services you need, but that also offers a pricing structure that fits your budget. Bargain prices can be a difficult thing to evaluate – a $500 site analysis done by a thorough, professional SEO can carry a value to your business far beyond the fee. In many cases, the old adage “you get what you pay for” proves to be true; however, you can also find a professional SEO that can do quality, thorough projects and also work within your budget and pricing needs. As you know, research is key.

I’ve read with interest your series on SEO pricing, primarily from the standpoint of the low budget client. It seems that everyone and her Sister is an SEO professional these days, at least there are many of you floating around. Yet fees seem to be out of sight despite the difficult times, even for related functions like link building. I find it hard to believe that many of you are really that busy(prosperous) and yet, outrageous offers…like your colleague who offers to do a simple site review for $500 and calls it a great bargain…. seem to proliferate. And further, there seems to be resistance to pay for performance models when that is really the only sensible solution for most of us. Am I missing something? If the SEO business is that good I’m tempted to hang out my shingle and focus on the little people.