Everything has its price, and these days it seems like we’re weighing and considering each dollar we spend a whole lot more carefully. And, sometimes how we pay is just as important as what we pay. For instance, if your business is seasonal you may have portions of the year where budget is tighter and some months where your income increases significantly. If you wanted to start an SEO campaign during those tight months to help prepare your business for its busiest season, how would you get the cash? Or, you don’t have much in the way of budget for SEO but your new online and, with a little SEO, you anticipate a respectable increase in profit from your online efforts. Maybe the C-level execs want to see exactly what they get for the price—no extras, or unanticipated costs.
What’s the best way for you to pay for SEO?
Are you thinking of getting started with SEO now or looking to have outside SEO professionals take over your SEO? You may have already asked yourself this question. In today’s economy the “how” of paying for SEO is sometimes more of a deciding factor than the “how much.” Over the next few weeks, we’re going to break down the basics of the most common pricing structures of SEO, what they mean, and the benefits and detriments. And, we’ll take an honest look at which structure may be right for you if you’re getting started with SEO or looking to hire a professional SEO firm.
Here are the most popular price structures that we’ll cover:
- Pay for Performance /Ranking / Traffic—You pay for results, but you’re accountable for your work.
- Hourly Consulting—You’re paying for time, but what’s getting done?
- Project-Based Consulting—Up-front pricing but what are the long-term results?
- Profit Sharing—You pay when your customers pay, but is the price too high?
- Monthly Retainer—A long term price structure that lacks motivation.
- The Combo Platter—The most common, a create-your-own pricing structure that requires thorough understanding of all your options and what will work best for you now—and in the future.
For each pricing structure, we’ll cover what it means, the basic ups and downs, who it might work for, and what to watch out for—and if you have questions or comments, feel free to post them—I’d love to address as many as I can in additional posts! And, any SEO professionals out there please add to the list of pricing structures if you can so that we can help businesses understand how your pricing structure can work for them.
You know how SEO can work for you, now find out what SEO pricing structure works best for your business. Before you sign on the dotted line, make sure you’re getting not only the right price, but the right pricing structure for your business.
Make sure you check in next week the for the next post of this series, “Pay-for-Performance: SEO Pricing That Goes After Results.”