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SEO News Roundup for September 17, 2010

September 17th, 2010 | | SEO News Roundup

Facebook continues to take over the web and the world with over 350 million active members, but it’s no longer just a place for a person to connect with old high school buddies. It can now be used to connect a business with thousands of potential consumers.  Curtis Stevens of Graywolf’s SEO Blog has written a great article on the importance of having a Facebook fan page for your business.  His five fan page guidelines will help you create and maintain a page that will expand your customer base and grow your business.

If you’ve been working with SEO for a while you’re sure to be familiar with many link building services. This past year we have seen an influx of more non-traditional entrants into the field. Keeping track of them all can be overwhelming. Luckily, SEOMoz’s Daily SEO Blog has sorted through the plethora of services and taken a closer look at four valuable link building services you may not have discovered.  Each link builder is unique, some are more service based while others are pure software. Each can be a useful tool for building links and increasing your ranking so try them out.

While guest blogging for SEOptimise, Kelvin Newman from Site Visibility wrote an article about clever tricks you can do with Google Alerts.  Most people are familiar with using Google Alerts to track new press on their business, but Alerts can also tell you if you’ve been attacked by spam websites, who’s linking to your website, what your competition is linking to, every time Google indexes one of your pages, and when a website adds a new page.

Scott Mclay wrote a great guide to basic link building for SEOmoz this week.  There are a number of things that Scott would recommend you take into consideration before you begin building your own link strategy.  Successful link building is a tough process, but if you keep your links balanced, your content relevant, and utilize the variety of tools available, the effects will become clear.  Remember, tracking everything you do with an SEO account will only make this process easier and show you what is working and what isn’t.

Today, more companies have the ability to reach international online markets than ever before.  Yet as Mike Moran from Search Engine Guide reminds us, there’s a big difference between showing up on a foreign doorstep and being taken inside.  A good developer will need to tailor both the page layout and the chosen keywords to the new country’s preferences and rely on more than just one-to-one translation. At the end of the day, it comes down to the same rules that guide domestic SEO practices: build a site that’s useful, relevant, and easy to find, and they will come!

Are you tired of hearing people say, “I’m sure Yahoo! has more searches than Bing ” or “I heard that more people like videos than documents,” without any stats to back them up?  Well, fret no further: Katherine Watier of Search Marketing for Nonprofits has compiled a list of exact search-marketing statistics for your reference pleasure.   From image clicks to query length, Watier’s list reveals that, while many of the assumptions that drive common SEO practice prove true, the numbers behind them are often surprising.  This list and its resource links provide a great place to launch into SEO research and reassess where to spend the most energy when revamping your website.

Robert is an Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.

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