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SEO News Roundup for October 3, 2008

Posted By John On October 3, 2008 @ 2:36 pm In SEO News Roundup | No Comments

  • The Beu Blog reported that bullet points concerning paid directories [1] have been removed from Google’s Webmaster Guidelines.  Does this mean Google has de-valued paid directories like Yahoo! or Business.com?  Only time will tell (or a direct statement from Google, of course).
  • Need some ideas for obtaining quality links to your website?  Justilien Gaspard’s article at Search Engine Watch explains how to utilize Link Marketing [2] and the process of solving customer problems/offering solutions to build links and awareness.
  • As part of Search Engine Guide’s “Best Damn” list series [3], the most recent addition offers a checklist for site maps [4].  In this context, sitemaps are discussed as both xml feeds for the search engines and on-site pages used for navigation.  My favorite points dealt with keeping your information current and providing descriptive anchor text in the links.  Two obvious points that a lot of SEOs obviously miss!
  • Impatient SEOs are unsuccessful SEOs.  Rand at SEOMoz explained in his most recent “headsmacking tip” that SEO campaigns neeed time to take effect [5].  Reasons include buffer time for the search engines to crawl your site, time for them to crawl your link partners and in general that search algorithms reward slow-burning link building campaigns.

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URLs in this post:

[1] bullet points concerning paid directories: http://www.beussery.com/blog/index.php/2008/10/google-no-longer-suggests-directory-submission/

[2] Link Marketing: http://searchenginewatch.com/showPage.html?page=3631054

[3] “Best Damn” list series: http://www.searchengineguide.com/stoney-degeyter/the-best-damn-web-marketing-checklist-pe.php

[4] checklist for site maps: http://www.searchengineguide.com/stoney-degeyter/the-best-damn-web-marketing-checklist-fo-20.php

[5] SEO campaigns neeed time to take effect: http://www.seomoz.org/blog/headsmacking-tip-8-give-your-seo-campaigns-time-to-take-effect

[6] align our SEO strategy with site structure/architecture: http://www.seobook.com/align-your-seo-strategy-site-structure

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