- Search Engine Land reported on a session from SMX East and asked “When you turn a link on, does it return the favor?“ The basic questions were if site wide links still worked and if links from Digg could hurt you. Short answer? Site wide links are OK, but not the best. Links from Digg (or any link bait) are because they are “…absorbed into the ranking algorithm like any other.”
- One of the more difficult aspects of link building is the email request. SEO Book has a great article on the “Art of Pitching” and how we can all improve our link request messages. The central message is to ask yourself “What’s in it for the recipient?” When you have something to offer, your pitch will be much better positioned.
- Is there an error in Google’s robots.txt documentation? That’s what Eric at SEO Speedwagon discovered. It comes down to a confusing statement regarding case-sensitiveity in robots.txt protocol. My favorite line: “…this was a paragraph started, edited a few times, and never really finished.”
- This is a subject I know too well – building links in a boring industry. Jane at SEOmoz has some great pointers (and tools) for growing content-based link building efforts that include using the StumbleUpon toolbar, studying delicious and utilizing Yahoo! Site Explorer.
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SEO News Roundup for October 24, 2008