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SEO News Roundup for October 22, 2010

October 22nd, 2010 | | SEO News Roundup

If you work with SEO you know one of the largest determinants of ranking is your inbound link profile, the number of other sites who link to your webpage.  Did you know though that making large changes to your site such as a modification in domain or content can change how search engines treat your site? Before you make any significant changes to your site you will want to read Eric Enge’s post on Search Engine Watch about the 5 website changes that will hurt your SEO.  Enge discusses common updates website publishers make and the effect they can have on organic ranking.

According to Taylor Pratt of SearchEnginePeople.com, it’s easier to ask forgiveness than to ask permission when it comes to SEO. Let me explain his point—if you are dealing with a client/boss who irrationally wants to rank for a certain keyword, go ahead and test that keyword against your idea. Link both keywords to the same landing page, turn on your conversion tracking, and let the data collect, but on a small scale (a “mini-campaign” as he calls it). Keep the data flowing, and hopefully in your favor. Then, after that’s done, present your data in a nice way so as to easily show your results to your superior, and voila—you can have your way.  Unless of course you make a mistake…in which case ask for forgiveness…ha!

What do you get when you cross Facebook with an iPhone with Google Instant?  Your typical tech-savvy seventeen-year-old…and the future of search. As Chris Crum of WebProNews speculates, this year has already seen the advent of the tools which will shape the way people search; from here on out, it’s only going to get bigger, faster, and better.  His article lists a takeaway list of predictions from this year’s SES Chicago “Search: Where to Next?” session, along with a few observations of his own.  This article is just another wakeup call – the Internet game is changing, and quickly.  Is your business ready?

Documents that many site visitors will often benefit from seeing, are often something we SEOs don’t optimize for.  Think of your technical accounts that provide white papers, tutorials, guides, brochures, and articles in PDF form for their customers to consult.  ExpertiseOnline submitted a post to SEOmoz this week on how to optimize PDF documents for search.  With a bit of organization and effort, you can follow his tips for optimizing your account’s PDFs and see what it does for your SEO.

When optimizing our websites for search engine visibility, it can be difficult sometimes to keep the user at the front of our minds. Asking us to optimize according to how other people think and not how we ourselves think is no easy task. But Shari Thurow with Search Engine Land reminds us: we are not the user. She lays out this myth, and others, about website usability. Like me, I’m sure you’ve heard the term “statistically average user.” Well Thurow says that doesn’t really exist! What!? This article is a must read for every SEO professional.

Robert is an Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.

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