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SEO News Roundup for October 10, 2008
October 10th, 2008 | John
| SEO News Roundup
- Are you considering targeting your SEO efforts at vertical search engines? John Ellis doesn’t think this is the right strategy. His primary argument is that broad results (a la Google or Yahoo!) lead to trust. ”The broad, sometimes unrelated, results are actually what keep users coming back.”
- Free stuff is always great. Especially when you’re talking about quality analytics packages. Yahoo!’s purchase of Index Tools has finally come to fruition, and the free Yahoo! Web Analytics is on it’s way into initial beta testing. Now we’ll just have to see how well it stacks up against Google Analytics.
- Link building is such an important part of SEO, but there are hundreds of ways to approach the task. SEO Speedwagon has a great list of 10 tips for link development research. Good stuff, indeed!
- Is it too late to save DMOZ? That’s the question Matt McGee asked earlier this week. His comment of “submit and forget about it” couldn’t be more true. But the fact that there is actual rumblings of a redesign/overhaul is exciting.
- An important part of obtaining and maintaining search marketing clients is expectations. Search Engine Guide has written a list of items that a client should expect from their SEO. The list includes traffic, conversions and ROI.
- This article at Search Engine Watch describes the process of “creative link research.” These instructions can help any SEO sift through vast lists of link possibilities to focus on those targets “likely to provide a high response rate.”