Do you love Mad Men and blogging? Well even if you only like one or the other, Jon Morrow of Copyblogger has written a fun and informative post applying the lessons learned in Mad Men to blog writing. If you blog multiple times per week or day it can be hard to feel inspired with every post. Morrow’s guide provides some great advice on finding inspiration to uncover a great blogging idea. This post is a must read for anyone looking to enhance their blogging skills and attract a wider audience.
Some pundits in the SEO world have claimed that Google’s software updates during the 4th quarter holiday period are a ploy to drive organic search specialists to use Adwords, but not Michael Gray of Graywolf’s SEO blog. Instead, he conjectures that this yearly (yet inconvenient) update is mainly for Google to keep up to date during the holiday blitz in terms of search traffic. So keep looking up for the UFO’s, black helicopters, and men in black, because Google is not part of an Adsense conspiracy.
Finally! There’s some good news about the economy – that is, if you’re an online marketer. As reported by Matt McGee of Search Engine Land, a recent SEOMoz report has shown that the Demand For Online Marketing Is On The Rise by industries across the globe. Predictably, leading the race is social media marketing, but you may be surprised with the numbers that follow. One thing is for certain, things are looking up for SEM. Expect to see it grow in size, ability, and influence in the years to come.
Whether you’re an SEO veteran or newbie, this article on Search Engine Watch by Adam Audette provides handy guidelines for conducting an SEO Audit. Setting up a new SEO account or diagnosing problems with an existing account all start with the audit, which serves to find the core issues. Adam suggests breaking down your audits into an organized, formal framework to make things easier. You could also gain input from others and find new opportunities through a collaborative, buddy system to avoid missing anything important.
If you’re not using Google Analytics to help monitor your SEO traffic, you are honestly missing out on a valuable resource, according to Bharati Ahuja with the Search Engine Journal. Google Analytics is your friend. When first starting your relationship with Analytics, it can feel like that relentless bully on the playground who you just can’t figure out. But,Ahuja carefully explains the key metrics she uses and how to use them. Once you have this data, you can be confident about calculating the ROI (which she also gives a formula for). Once you learn these skills, the Analytics bully will be giving you his lunch money.
Robert is an Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.