Are you a small business owner? If you want to improve your online presence, SEO is the key to success. In this SEO 101 guide for small businesses, learn how to communicate effectively with both your website audiences: the customer and the search engine robot. Following the best SEO practices from the start will not only give your search results a boost, but also will provide a jump on the competitors.
You can think of Search Engines as little creatures that go through your site munching on all your keywords (custom printed tee … Yum … Cake Toppers … delicious). If you want your site to become an SEO hot sport than you better be giving them plenty on munchies. The more text you have the more chances that Search Engines are going tell their friends to check your place out. If you want increase your SEO friendliness check out this guide to increase the SEO quality of your site.
Niche expertise is essential for search marketers. Many specialists probably are already pros at keyword research and link building. But to become a better performer and reach higher potentials (money and traffic), deep industry knowledge is needed. What? You say niche expertise is a byproduct of your work? Right now, your competitors are probably thinking the same thing. It’s alluring to rely on the basic knowledge of the industry than obtaining more information. Niche expertise is the gateway to great benefits, definitely worth being the main goal.
Seomoz has an excellent article on increasing conversion rates, or really getting your visitors to do whatever you’d like them to do on your website. Many of the tips you may already know but haven’t thought through yet. So have a look you know all the cool kids are doing it.