As an emerging technology, on-site behavioral targeting is just now becoming better understood and there is certainly a strong interest in learning about this strategic option on web properties. Rita Brogley reminds us that online consumers need a deeper understanding from businesses. Behavioral targeting helps marketers supply that demand through a better understand of their user. After all, relevant and effective content should lead to an increase in revenue, conversions, and click through.
No one likes to be alone, not even links. The beauty of developing link relationships is that you typically benefit far beyond a single link. David de Souza at Search Engine Journal describes how linking to an authoritative site, such as a charity, is beneficial for ranking high in the SERP’s and associating your link profile with a good cause. If there is a single secret to success for content distribution, besides great content, it’s to always promote the exemplary content of your peers.
We’ve all complained about our “internets” not being fast enough. Well Google recently accounted that they are going to be using site speed in their algorithm. However word on the street is that it will only affect about 1% of searches. So why would you need to optimize your site? Because faster sites means more time browsing your site and less time waiting for content to load. Nevertheless we’d all love some faster interwebs so try these tips form the SEOmoz whiteboard.
Bradford Barker from Search Engine People offers some perspective about measuring our SEO goals. He could be crazy but he makes a compelling argument for forgetting about rankings when tracking success. Focusing your SEO offers on the bottom line rather than rankings sounds like a good idea to me. Check out the article and forge your own opinion!
Robert is an Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.