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SEO News Roundup for July 23, 2010

July 23rd, 2010 | | SEO News Roundup

Images are a very communicative aspect of any website. The trouble is search engines are not able to see images because the spiders that crawl your site take out all the pretty stuff that makes it look attractive for humans and simply reads the raw code. For image SEO, it can be helpful to think of optimizing images like optimizing a tiny webpage within your page. Elliance from Search Engine Land illustrates some tips for optimizing your images to improve your performance on the page and in search.

Writing fresh SEO Copy can be great for your website organic search. But of course there’s a catch. It would be great if all you had to do was write fresh content to improve your organic search results. But before you turn your website into twitter, you need to take into account the keywords that you are using on your page. Gabriella Sannino from SEO Scoop provides a great guide to effective use of keywords and what a KEI is.

Have you ever taken some bad advice? GabGoldenberg at Graywolf’s blog throws us a different opinion on the value of paid links from offtopic sites. This article might help you avoid some common advice that might not always be true. Sure we want our links (especially when we pay for them) to surrounded by juicy – relevant text on sites that are dedicated to our cause but there are links for sale that aren’t dedicated to our cause but do have that juicy text and a large reader base. There are some great examples mentioned to back up his claim.

Following up on one of last weeks Roundups we have another article on the Yahoo/Microsoft alliance. Lets face it, we all need to stay on top of this one. Frank Watson at Search Engine Watch prvides some great tidbits to help us work through the transition, most importantly focus on improving your Bing rankings. If your ads are performing better in Yahoo than Bing, you should expect to see a drop after the transition. Be prepared and do what you can ahead of time!

Robert is an Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.

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