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SEO News Roundup for July 16, 2010

July 16th, 2010 | | SEO News Roundup

There’s a lot of rock and roll involving businesses and social media campaigns. Unfortunately, there aren’t many social media rockstars. There are certain characteristics that differentiate the effective social media campaigns from the boring ones.  Social media marketing allows you to interact easily with your potential and existing customers. If you feel that your campaign is not working as effectively as you would like, use these tips by Mike Mothner at Wpromoter to help you rock a higher ROI.

When you go on a vacation to another country, you know it’s important to speak in their language, consider their cultural preferences and communicate with them as carefully as you would with someone back at home. Christian Arno reminds us, when taking your business into overseas markets, it’s essential to adapt your website linguistically and technically to the target market. The potential benefits can be substantial: a higher conversion rate, traffic volume, and a better web experience for you visitors.

China is a big country with a lot of people using social media. Sounds like a SEM dream right?  New market research shows that unlike their western counterpart, Chinese Internet users welcome product ads. Even better is that there are a high percentages of users who have influence over what their peers like and dislike. These new type of user are called “Fands” according to Cynthia Boris from Marketing Pilgrim. Its no secret that China is an emerging market so the next step is to attract some “Frands.”

Michael Gray had an interesting perspective article on the future of advertising and usability. He relates many of the things we think about when mapping our SEO strategy to other web aspects like paid advertising, usability, and even mobile data plans. See what the future potentially holds and get some ideas for staying ahead of the curve while optimizing your site. Note: this isn’t a map for success but might get you thinking outside the box.

Robert is an Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.

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