How often do you feel as though the circumstances surrounding your SEO are out of your control? It’s easy to play the blame game and pin failed SEO efforts on the client, developers or other agencies that the client works with. However, at the end of the day, you—the SEO Consultant—are hired to make improvements and generate a good ROI for the client. Paddy Moogan of SEOmoz wants you to recognize areas where your efforts are actually falling short with these 5 common SEO management scenarios to avoid. How does your management style stack up?
Kevin Gibbons of the SEOptimise blog gives some great advice on how to improve your search rankings with social media. He offers 10 great tips. He suggests that you use social media buttons, as this will make it easier to share your content. He also recommends building fan pages on Facebook, using images, creating a branded Twitter profile, using hashtags to weigh in on important trending topics and have great content. Check out his post for more helpful tips. If you utilize them, you could see your ranking skyrocket!
As SEOs, we end up spending a lot of our time writing interesting, informative and original website content. But sometimes, we take our comments for granted and even ignore them completely. Darren Rowse’s guest article on ProBlogger might have you start considering how to get more comments on your next blog post. Through his research and experience, he has found that the more comments a post receives, the more conversions, traffic, and sign ups follow. Best of all, he then goes on to list three techniques you may not have thought of – such as leaving your article semi-finished and closing off comments. This post is a surprising, worthwhile read!
Patience was a key principle Simon Heseltine of Search Engine Watch stressed in his latest post on the six biggest SEO mistakes people make. He reminded us that SEO is not a one and done activity, but rather an ongoing process. As he points out, things like “Click Here” buttons and duplicate meta tags don’t help a site’s SEO because they don’t tell search engines what each page or button is really about. He also recommends using a more descriptive title for your home page than just “Home.” After all, not everyone is in the residential real estate industry.
Abby is an Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.