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SEO News Roundup for December 31, 2010

December 31st, 2010 | | SEO News Roundup

Just a few years ago it was every blogger’s dream to have a post appear on the front page of Digg. It was a sure-fire way to drive plenty of traffic to your site, but the social media world is changing and sites like Digg, StumbleUpon, and Delicious no longer hold the same power. Daily Blogs Tips has written a great article looking at the death of social bookmarking sites based upon data from Technorati’s State of the Blogoshpere 2010 report. Read the Daily Blog Tips post to find out where most social media traffic is coming from now.

Randfish of the SEOmoz blog offers some innovative ways to overcome common SEO problems that he has been asked. He writes that in order to overcome reputation issues where a brand has problems with negative feedback, and that feedback is getting high SEO rankings, you should throw out some content with similar terms that are more neutral as opposed to positive, as this will look more legitimate. Another highlight of his post is his answer to overcoming a competitor with a much stronger link profile—try to find keyword holes in your competitor and use these as your targeted keywords. Check out his post for more inventive suggestions.

To a large degree, SEO is all about content. Google rewards sites that are original, useful and well organized – but even so, having these qualities doesn’t always ensure that your blog will go viral. Luckily, Brandon Connell’s guest post on Problogger.net lays out some clear tips to Creating Effective Link Bait Content on your website. From originality, to layout to types of articles, Connell’s points are interesting and applicable to websites of all kinds, from small personal blogs to those for big industries.

It looks as if Google is starting on its New Year’s Resolutions list for 2011. Earlier this week, Matt Cutts (the head of the Google spam fighting team) tweeted that the first quarter of 2011 will involve Google looking more closely at the issue of cloaking. Google’s current definition refers to cloaking as presenting different content or URLs to users and search engines. Barry Schwartz of Search Engine Land offers us his thoughts on the topic, and points out concerns popping up on forums among SEOs and Webmasters about what Matt Cutts’ 136 character Tweet will actually mean.

Asking a blogger to write a guest post, or posts, for you can be a little awkward… Maybe even intimidating depending on who they are. You go to compose an eye-catching, you-want-to-read-me email and…well what do you write? How do you convince the blogger that they have something invaluable to offer, and that you would be forever indebted to them if they would just write a fantastic post. Well, Tristan Higbee with Search Engine People wrote a great post this month: How to Ask Someone to Write for Your Blog. He draws from his own experience to help you craft winning emails.

Abby is an Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.

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