When I first started learning SEO I was overwhelmed trying to learn and understand the different types of Meta data. Although Meta data is an essential part of any SEO campaign, it is often misused in an attempt to boost page rank. If you are confused by the different types of Meta data and which ones are most beneficial, you should read Kate Morris’s post about SEO Meta tags on The Daily SEO Blog. She does an excellent job breaking down the tags and grouping them into the good, the indifferent, and the bad. Reading her blog gave me a much better understanding of the wonderful world of Meta tags.
On the SEOmoz blog, Randy P. discusses the effects of blog comments on SEO. He started a blog from scratch for a “business friend,” so his results are unique in the respect that all the data is as a result of his actions. He started testing the results of blog comments on his blog’s ranking, and although this is hardly a large amount of data (one blog’s results), he found that blog commenting is not an effective use of SEO resources. However, the comments do help legitimize the blog in the eyes of readers, as more comments stimulate more reading, more discussion and possibly more clicks.
Sometimes it feels like second nature to build links with anchor text. Yet SearchEngineWatch.com’s Kristi Hines has written a persuasive article on how to build links without anchor text., She offers clear reasons for avoiding the anchor-text route. Whether your trying to increase traffic, work on branding, get more specific searches, or link within your site, trying a natural-looking link may be a good course of action. As a bonus, Hines’s blog also focuses on how you can convince clients to try a new tactic, even if they’re worried about losing traffic. Anchors away!
Oh, Google Analytics – what a great tool for understanding your website and its visitors. Tim Leighton-Boyce of Search Engine People wrote a great step-by-step guide for monitoring your SEO projects with custom Google Analytics segments this week. If you follow these tips, you can split your keywords into groups and set up Google Analytics Intelligence emails that notify you when things change. What’s the benefit, you ask? According to Tim, the intelligence system will report on the things that contributed to the change, which means you’ll have a better understanding of what your changes are actually accomplishing for your site and its rank.
So, I’ve been using Mozilla Firefox for a while, and I really like it. It’s my browser, you know? But lately, it seems like everybody is mentioning Google Chrome. Then today I came across an article by Patrick Ahler on SEOmoz…and I might be a step closer to switching. He gives his top 10 must have SEO Extensions for Google Chrome. Among the all-stars are: the MozBar (naturally), SEO Site Tools and my personal favorite on his list—Note AnyWhere. You’ll want to check out his post if you too have been thinking about switching over.
Abby is an Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.