There happens to be a little confusion in regards to NoIndex. One of the major questions concerns whether or not NoIndexing one page will negatively affect the rest of the pages. The answer is not black and white—NoIndex will definitely take the page you specify off of the search index, and it may also take the pages that NoIndexed page links to. Also, a gray area appears in regard to the rest of your pages that aren’t necessarily linked to that page directly. Some opinions swing towards yes, the NoIndex lowers your page rank, while others say the opposite. This is an area to keep on the back burner of your thoughts of SEO.
Were you not able to attend SES in San Francisco? Luckily, Jen Lopez from seomoz.org has used insight from the speakers to create the top five actionable takeaways from the event. Her takeaways provide great information and tips to optimize your content and improve traffic to your site.
This week Robin Goad at Hitwise published an interesting case study. The study shows a UK company that specializes in first aid and sports injury devices. Where it gets interesting, is that their second leading source of traffic is through a Fantasy Football (Soccer to us Yanks) site. It goes to show that finding some niche content can do wonders for your traffic.
I think it’s pretty easy to say that Facebook can be a great way to promote your company and even boost your rankings. The problem is, saying and doing are not the same thing. Prashanth Mohan at Search Engine People provides a great four-step process to making Facebook work for you. At the end of the day, you need to commit to Facebook if it’s in your marketing strategy. Hopefully this article can help make that commitment.
Robert is an Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.