Anyone who has ever written knows what its like to have writers block. Most of us don’t have the luxury of going to a hipster coffee shop to smoke our bubble pipe to find our muse. If you find yourself stalling out on creativity when developing copy, Case Ernsting from MetaSpring Web Design offer some handy tools and tips to find out what people are talking about. These tips will help you determine what readers will find relevant, and get your blog or site more traffic.
Explaining SEO to someone who isn’t familiar with the industry can be challenging. Unfortunately for us, doing so is important in showing our clients the value of our work. Fortunately, it’s easy to create descriptive analogies for SEO. James Duthie of Search Engine People compares SEO to making a property investment. Read his analogy for SEO to help you explain SEO practices in plain english to your clients.
Pssst. You. Wanna blog-sit for a while? Guest blogging has become a hot topic recently. In fact, it’s turning into a mainstream tactic. The relevancy and quality of a link that you will get from a blog is more useful and stable than link exchange or article marketing. Kristi Hines from Search Engine Journal provides a great guide to the benefits of guest blogging. Be prepared and start making guest blogging one of the main parts of your overall exposure strategy!
I’m a big fan of creating goals and then break those goals down into manageable micro-goals. In my view, goals are transient in nature. They only serve as significant milestones in planning and executing on larger goals. Similarly, Jennifer Laycock at Search Engine Guide provides some great tidbits on following a rational micro approach towards your social media goals. Use this information to start leading powerful social media campaigns that will intelligently rock your traffic.
Robert is an Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.