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SEO News Roundup for April 17, 2009

Posted By Joe On April 17, 2009 @ 2:11 pm In SEO News Roundup | No Comments

  • If you’re driving yourself crazy trying to think of new SEO strategies to improve your natural rankings, look no further. SEOptimize has a post on their top 10 non-Google SEO strategies [1] that can help improve rankings and organic traffic. Some are obvious, others are things you may not have thought about that could help out your SEO efforts.
  • There’s an interesting post on SEOmoz that’s getting a little heat.  The writer expresses that in order to generate more ‘quality’ inbound links to your site, you could try desktop wallpapers, backdrops for iphones [2], etc.  Most who have commented on the post disagree with these tactics and say desktop wallpapers probably won’t get you very high quality links. I have to agree, but I like the “outside the box” thinking from this guy anyway. Perhaps it would work for some industries.
  • According to Search Engine Roundtable, Google is changing the way they display a referral string [3].  Looking at the two strings comparatively, the new referral string may be a bit more difficult to analyze, but will make for more accurate reporting according to Brett Crosby, the man behind Google Analytics.
  • Shari Thurow over at Search Engine Land has an interesting article on an SEO tactic that I don’t hear discussed much: navigational search optimization [4]. Not sure that this is? That’s okay. Shari provides a good definition and also a robust list of tactics to optimize and enhance your navigational search opportunities.
  • You thought that you’d left behind the high school mentality of “being popular” when you graduated. Not so. Let’s face, search engine rankings are just a popularity contest. However, the tactics to be popular that worked in high school are not going to make you cool with the search engines [5]. PeterD at SEO Book has given us some tips on how to be popular now (even if we weren’t cool in high school).
  • Some people say that you can never get too much of a good thing.  And yet again others who would beg to differ.  This week’s Whiteboard Friday at SEOmoz falls in the latter group – especially when talking about on-site over optimization [6].  Rand explains the pitfalls of keyword stuffing, extraneous internal link practices and unnatural content and how you’re better off to optimize in moderation!
  • Here comes the Law: the internet gets a little less Wild-Westy every day. PeterD at SEOBook discusses  increased FTC and FDA regulation [7] of social media marketing and other online marketing in ways similar to their regulation of print media. The article is full of perspective on why this could be a good thing for those of us who aren’t having showdowns outside taverns anyway. I mean, for those of us who are trying to be honest and authentic in our marketing efforts anyway.

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URL to article: http://www.seoboy.com/seo-news-roundup-for-april-17-2009/

URLs in this post:

[1] top 10 non-Google SEO strategies: http://www.seoptimise.com/blog/2009/04/10-non-google-seo-ways-to-promote-your-business-online-in-2009.html

[2] desktop wallpapers, backdrops for iphones: http://www.seomoz.org/ugc/abstract-link-building-ideas-desktop-customization-sites

[3] display a referral string: http://www.seroundtable.com/archives/019836.html

[4] navigational search optimization: http://searchengineland.com/dont-forget-seo-for-navigational-searches-17369

[5] make you cool with the search engines: http://www.seobook.com/seo-popularity-and-way-forward

[6] on-site over optimization: http://www.seomoz.org/blog/whiteboard-friday-onsite-over-optimization

[7] increased FTC and FDA regulation: http://www.seobook.com/ftc-clamp-down-social-media-marketing

[8] SEO News Roundup for April 3, 2009: http://www.seoboy.com/seo-news-roundup-for-april-3-2009/

[9] SEO News Roundup for April 10, 2009: http://www.seoboy.com/seo-news-roundup-for-april-10-2009/

[10] SEO News Roundup for October 10, 2008: http://www.seoboy.com/seo-news-roundup-for-october-10-2008/

[11] SEO News Roundup for October 17, 2008: http://www.seoboy.com/seo-news-roundup-for-october-17-2008/

[12] SEO News Roundup for November 14, 2008: http://www.seoboy.com/seo-news-roundup-for-november-14-2008/

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