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SEO News Round Up for March 27, 2009

March 27th, 2009 | | SEO News Roundup
  • SEOmoz just released their latest update to the Professional’s Guide to Link Building. While it’s not free (a small fee of $39.99), it seems like a good investment to get tips and tricks from these link building gurus.
  • The folks over at Google Blogscoped have uncovered a new search option experiment by Google dubbed Wonder Wheel. If Google deems this experiment worthy to implement, it will change the way everyone uses Google search by offering more dynamic, relevant search results. They even provide a link if you want to try it out yourself.
  • Douglas Karr provides an outline of reasons why a high-converting blog post by Chris Baggott was so successful: the text of Chris’s post isn’t extensive, but the post integrates features that attract attention and encourage further action. Douglas’s “success summary” of Chris’s post presents a concise list of goals for every blogger (particularly business bloggers) to keep in mind while planning and executing their posts.
  • The Google Analytics team explains how their tools can allow you to learn about and adapt to dynamic markets- by frequently refining and testing your pages, you can educate yourself to improve the performance of your website! The focus is on Goal Funnels, and specific reports within Analytics that can help you understand what each page on the site is doing to move you closer to or further from those goals.
  • For all professionals beginning to engage in link building for their own or clients’ websites, Melanie Nathan’s short guide to “things to keep in mind” when figuring out if link prospects are worth your effort to obtain is helpful. Her post covers four important aspects of link prospect evaluation:  page theme vs. your content theme, whether or not the page you’re trying to link from is indexed, determining if the page’s links are no-followed, and custom anchor text availability on the prospective linking page.
  • This fairly comprehensive, well-organized guide to link building includes both general and more specific advice on goal setting and performance monitoring, link building processes (tips for developing link prospects, tools analyzing link value, methods to qualify and subdivide link opportunities), and ideas to increase the effectiveness of your link acquisition attempts. This guide is full of detailed, situation-specific information, and almost any link builder can probably find something helpful here.
  • SEO Zombie has a post about a program called Connect Content that allows you to get one-way back links.  They say it’s similar to file sharing communities and is a system based on give and take.  You give a link, and hope for good karma that you get a link back.  The subscription fee is $12 per year, and the effectiveness is really still up for debate.
  • Still confused about social media and how it can help out your SEO?  SEO Optimize has 25 free social media marketing and SEO Ebooks, downloads and  whitepapers.
  • Have multiple text links with the same anchor texts on a page?  Shimon Sandler has a post on this and how it’s the first anchor text that counts for ranking for a particular keyword. He says though that if you want the 2nd text link to get the  juice, then place a  no follow on the first textlink – what’s the point of having two then?
  • Peter at SEO Book has written an interesting article on how to web users determine if a website is a credible source. This article can give you some helpful launching pads to think about your site and how users may be evaluating the credibility of your website.
  • It’s great that Jeff highlights the fact that “many companies say they don’t have the time, patience, or budget for content creation.” By utilizing the 12 different types of content that he mentions in his post, companies are sure to see some form of increase in traffic, whether it’s through the use of a blog, video, widget, or some other doohickey.
  • It sounds as though the Orion updates are going to have a significant enough impact that all should pay attention. Make sure to write relevant and optimized content. This will make the impact of Orion less strenuous on your campaigns. Her idea of focusing more on long tail phrases makes tremendous sense to me. Most people think in phrases especially when they know what they are looking for. By targeting more long tail, I believe we are more likely to get qualified leads, even if there are less of them.
  • Matt talks about taking the local mindset out of the equation when doing local keyword research. By taking a more broad perspective on the situation you are able to then dial back in locally in the end with a well researched and targeting keyword list. He made some great suggestions including using a larger city and various keyword research tools to generate your list.
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