A website redesign or domain transfer can go unbelievably well or horribly wrong. Before diving into a large website initiative, it is very important to consider keyword targeting strategy, URL structure, 301 redirect approach, among others. Check out SEO Gadget’s latest resource for dramatic website changes, Surviving a Site Migration [An SEO's Guide]
There are a variety of SEO tasks that can be performed on a site, but different business will require different services. This post from SEOptimise reviews seven types of businesses, and the appropriate SEO services for each.
Blogs are a great way to add new content into your but you need to make sure you are optimizing your blog posts for SEO. Search Engine Journal recommends tapping into the WordPress plugin SEO Smart Links and has put together steps for success.
Do you focus solely on conversion rates when optimizing sites? SEOmoz’s Dr. Pete talks about the pitfalls of over-optimizing for conversion rate. Don’t lose sight of all the other metrics that could be telling you a different story.
Eric Enge, over at Search Engine Watch has a great little post on outdated SEO practices, or as he calls them, SEO Mythbusters: 3 Rotten Ideas. His tips include: be wary of a one size fits all SEO program, don’t copy the successful sites thinking you’ll flourish, and stop thinking two wrongs make a right – just because they cheat, doesn’t mean you should.
Are your favorite search engines celebrating Earth Hour? Google and Bing definitely are. They both realize their efforts are for raising awareness and not necessarily for saving energy. But really isn’t that cool? Don’t be worried when their pages fade to black Saturday!
Jessica is an Account Supervisor at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.