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SEO News Round Up for January 22, 2010

January 22nd, 2010 | | SEO News Roundup

So you’ve identified which keywords are important for your website…now what? SEOMoz’s Rand Fishkin lays out a 4-step process on how to implement keyword targeting to increase conversions.

The fact that Google Analytics is free is only one of the reasons we love to use it! With new additions like virtual pageviews that let you monitor site usage down to the fields of a form, the sky is the limit on what you will be able to do to improve your site performance this year.

Still have questions about SEO? Check out this two-part SEO 101 post, and get more info about the benefits of SEO, and on-page optimization.

Do you have a URL strategy? Either way it’s good to freshen up on what’s important when it comes to URLs.  A URL good strategy will improve your rankings, click-through rate and provide overall better usability. Who doesn’t need help in those areas?

A great tool for retrieving and viewing link data about your website is Open Site explorer. Several new features have been rolled out recently by SEOMoz, so now there’s even more ways to see how your site links to others. It’s even possible to compare two sites, take a moment and review the new features.

Do you still care about .gov or .edu links? Marketing Pilgrim points out that a link from a .gov or .edu site might not hold the weight that it once did. Their claim comes from a recent Q&A with Matt Cutts where he references the issue.

Duplicate content, specifically in the case of URLs, can bring you SEO issues. Some duplicate URLs are impossible to avoid and the Online Marketing Blog has put together a reminder to make sure you are using the canonical meta tag as a work around.

Yay! Demonstrative and excellent for all writers: achieving clarity in writing. Even in SEO, more is not always…more, if you sacrifice the functionality and interest of your visitors.

Jessica is an Account Supervisor at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.

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