There are so many resources and ticks of the trade when it comes to SEO, so it’s important to decipher which actions can set you apart from the competition, and know how to do them well. This post from By Eric Enge from Search Engine Watch calls out two ways you can boost your SEO campaigns by using the 80/20 rule.
Link building is one of the main cornerstones of SEO, and this post explain how to use SEOquake’s add-on to download links from a page to excel so you can crunch the numbers on your best, and worst, links, to continue improving your SEO accounts.
When digging into Google Analytics to analyze your SEO campaign results, you might want to identify pages that have received zero clicks from organic search results. You can then make a decision on what to do with these pages.
SEOmoz has a handy blog post this week on explaining SEO, role by role. If you are having trouble getting your CEO, sales manager, or CTO to invest in search optimization, this post will help you understand why SEO is important from their perspective. It’s definitely a good thing to read before you go make your SEO pitch.
You know your SEO efforts will improve your traffic but how much of an impact will it make? While there isn’t an exact formula, you can use several Google tools along with your site analytics to help predict the percentage of traffic that rank will get you.
Many people seem to focus on what the search engines want to see when doing their SEO tasks. What about what your users want to see and how they’ll find your site? A great exercise when working on SEO is further thinking about your users, here’s an article that will show you how.
Jessica is an Account Supervisor at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.