When conducting your ever-important keyword research, evaluating metrics on a more strategic level will help you not only identify more relevant keywords, but it will help ensure that the keywords you go after will actually help you reach your business objectives. Check out these great tips about getting to the next level of keyword research from Search Engine Land.
Thinking of adding social media to your overall SEO strategy? Tony Adam of Search Engine Land gives some great tips on how to take the plunge and get the most out of social media. As always, research is key!
Wait! Before you purchase that domain you’ve been eyeing, read the latest Search Engine Guide SEO 101: Everything You Need To Know About Domain Names. Some tips in the post include: keep it short, use keywords if possible, and make it memorable. The post also touches on what you should do with your alternate domain names.
Here are two tips from Search Engine Land on How to Fix High Bounce Rate Pages. Tip number 1: Figure out what is distracting the user and making them leave. Start by looking at your organic search terms. Tip 2: Look at the page layout. The post mentions a couple of handy tools when evaluating your layout.
Copyblogger has been on a little run of SEO-specific posts lately, and this is a great one: why good SEO copywriting can be the “last mile” to the organic rankings you’re trying to reach.
Do you know anything about getting published on Google News? If you’re serious about getting your content published, you probably should- and SEOmoz will help you out!
Jessica is an Account Supervisor at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.