We’ve been following Search Engine Guides’ SEO series over the past couple of weeks. This week’s lesson: Everything You Need to Know About Keywords is a good start for a beginner and a nice reminder for advanced users on how to approach SEO or PPC keyword research.
Are you ready for Google Buzz? Yes, no or maybe so you may find this guide to Google Buzz on SEOptimise a great resource. There are how tos, tools and resource guides that will increase your knowledge of this new product from Google.
How effective is a Facebook fan page? It can be very effective if your customers use Facebook and might be a good means to communicate with them. Marketing Pilgrim brings up this point in their article on the fan pages. As many know, marketing is not a one size fits all shoe and neither is Facebook.
Using Google Analytics for SEO can be extremely beneficial, but with so many features it can be overwhelming. Search Engine Land’s Carrie Hill discusses how to focus in on some key metrics in Google Analytics to improve your SEO.
So let’s face it – everyone can’t be an expert at SEO, but you CAN learn to write effective copy for search engines. This Social Media Explorer post will help give you some concrete ideas of how to get started.
Jessica is an Account Supervisor at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.