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SEO News Round Up for December 18, 2009

December 18th, 2009 | | SEO News Roundup

With 2009 coming to an end it is time to start looking ahead to 2010. Search has changed a lot in the past year, and that growth is not expected to slow. Now is the time to ask, what should I expect from search in 2010? Check out Rand Fishkin’s predictions for SEO in 2010.

How do you set your e-commerce site apart from the competition? That is the question that Aaron Bradley tackles in his post 5 Essential Concepts For E-Commerce SEO. You have to focus on the fundamentals such as a great product detail page and avoiding duplicate content.

This week, Search Engine Watch offered 3 Tips on Link Building Basics. Tip number 2 is a new one that I hadn’t thought about before. Signing up for Alert Services that will give you an idea on popular industry news, which can in turn inspire new content topics for your site that will theoretically attract more links.

Are you trying to fix your bad reputation with Google? ClickZ has a post this week that is a DIY Guide to Managing Your Google Reputation. I’m sure everyone can relate to a time when you get a new account or client and you feel like you’re cleaning up someone else’s mess. Well, this little guide might help you get back on Google’s good side and off of their naughty list.

Figuring out what you need to do to improve your SEO program can be a challenge. Search Engine Land has the answer with The Ultimate Reason Your SEO is Underperforming. As part of the series on improving your SEO, this installment helps connect it all by discussing ROI.

There are many different factors that impact conversion rates- Search Engine Journal has outlined their six top factors in “Why conversions can be a messy SEO metric.” The bigger question is what can you do about it, and David Harry explains some directions to explore to improve your SEO program.

Are you ready for Google Caffeine? Google is on the verge of upgrading its search engine. Be sure to optimize and test your website before the launch, here’s an overview.

Jessica is an Account Supervisor at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.

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