Successful SEO is an ongoing process, but many times companies find it difficult to track their return on investment. Whether you are an agency or an in-house SEO, it is important to track key performance indicators to show the efficiency and impact of your campaign over time. To determine what to track, check out this helpful post from Youmoz that reviews the top 15 key performance indicators for an SEO campaign.
It is essential that you develop an SEO site acquisition strategy before you make drastic changes to a site you acquire; a set strategy will ensure a smooth transition for your site users and you can avoid an adverse impact on your metrics. Damien Bianchi provides some direction on how to develop a strategy for new site acquisitions.
You do have some control over your brand’s reputation online. Mark Jackson from Search Engine Watch highlights how you can own the top 10 results for your brand. Reputation management can have an effect on conversion rates, so add these tips to your overall SEO strategy.
Industry surveys are fun and useful for everyone – most of the time. If you’re wondering whether or not it’s time to ask for a raise, here are the survey results from the In-house SEO blog’s Salary Survey. And if you read our brother site, PPC Hero, but haven’t filled out our PPC Hero Readership survey, hop on over and fill it out now for your chance to win a free landing page review.
When a company applies for a patent it has to give up some pretty detailed information on its product and when that patent is granted that information is available to the public. As SEO by the SEA wrote about this week Google was granted a patent on duplicate content detection in a web crawler system. If you were wondering how or why Google looks for duplicate content, I would check out the post, which includes abstracts of the patent.
Google continues to improve analytics and Search Engine Journal has put together a quick summary of new features. One of the more interesting, especially If you share an account among several members of your team, is Annotations. It allows you place notes right over the over-the-time graph to explain specific spikes or dips within the data.
Jessica is an Account Supervisor at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.