We’ve all been there before- dealing with difficult clients. But when you’re managing an SEO campaign it can be even trickier to manage expectations. Here are some words of advice from Search Engine Watch’s Kevin Gibbons on how to deal with difficult SEO clients.
Whether you are developing your first SEO strategy or trying to refine current efforts, it is important to take a look at the competitiveness of your market. Doing a little research can help you carve out your niche as well as discover other categories you might be able to play in. You might be surprised what you find and it can help shape your SEO strategy for success.
This isn’t a shocking headline but it is indeed official – Google Now Counts Site Speed as a Ranking Factor. Matt McGee, over at Search Engine Land has a post with the information as well as some background on why speed matters and how Google measures your site’s speed.
Continuing with some good tips, here are 3 good suggestions when working in SEO accounts. It can be easy to go on autopilot, and run through a check list but the following suggestion encourage you to be involved and to think a little!
Jessica is an Account Supervisor at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.