Linkbuilding is not easy, especially if you are doing it correctly. SEOmoz has a good post this week which looks at negotiating partnerships for scale-able linkbuilding. Too often, sites will solicit links from anyone and everyone. This is incredibly time consuming and often the ROI is very low. Before you start your linkbuilding campaign, check out this post for a fresh perspective on partnership links.
From the plethora of information out there on SEO, it is sometimes difficult to decipher the truth. Search Engine Land has taken on the debate and put together a list of 36 SEO Myths that Won’t Die But Need To.
No one will notice how nice the words you write are if they’re impossible to read and your website design makes them feel nauseous and dizzy. So while you prioritize content, pay attention to these important design elements and make it more likely that people will actually read and appreciate it.
Search engine optimization can be confusing when you first get started. Search Engine Journal has an excellent summary of the most basic topics of SEO. If you’re new it’s worth a read and if you’ve been doing SEO for a while it’s always nice to check up on what others think is important.
Jessica is an Account Supervisor at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.