Thanks for checking out our most recent Super Friends Interview with Heather Lutze. Heather is a nationally recognized author, speaker, trainer and consultant in search engine placement, Pay Per Click (PPC), Search Engine Optimization (SEO), and Social Media Marketing. Heather is a sought after consultant who has owned Findability Group for the past ten years, and is author of the Findability Formula, the Easy, Non-Technical Approach to Search Engine Marketing.
SEO Boy authors Joe and Carrie spoke with Heather about some core concepts of search engine optimization. They discussed creating websites that are focused toward great user experience, choosing the right keywords for the right target audience, as well as on-page optimization tips. All of these tactics, and many more, are all part of the striking the right findability formula.
Thanks to Heather for taking the time to talk with us!
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