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SEO and Google Docs: Things to expect

September 22nd, 2009 | | Crawlability

Well, here’s a little tidbit that seemed to fly under radars, but not at SEOboy. This blog post announces the crawlability and indexing of of published Google docs tied to public websites. What?!

So within a week and a half we are going to start seeing documents within search results.  My first thought was “oh great, a whole lot of content clogging my results.”  It could happen.  One way to tone down the clutter is to have a tab of “documents” to go along side Web, Images, Video, etc.

But here are some ramifications of letting documents becoming crawl-able.

1. Faster Published Content

People have developed content management systems to try to get as many people online as possible.  “A website can be made in 3 easy steps!” they tout, but they don’t.  No matter how easy you make a website, some computer users won’t bother, but everyone seems to know how to write documents.  Copious amounts of documents containing ideas and notes and conceptual pieces can be flung into the Internet between the websites and blogosphere.

2. Formatting for optimal results

Documents will beat out other documents for rankings and SEO people, like myself, will analyze what is making one pop over another.  “There won’t be linking inside the document will there be? Are there headings involved? How important are the keywords? Interesting!”  Once trends of indexing behavior become theorized, expect a wave of documents exploiting those trends.

3. Better Content

If documents are free from Adsense Opportunities, Adwords, banners and paid word thingys, there will be less interested for those who are on the web for quick results that bring in ad revenue money and more for information.  It is possible that someone might actually have something to say that’s not an ad-laden article or brief blog post.

4. Less duplicate content

Ever look for information and wind up going to several websites that held the same article? Well, here is a venue where it will be a LOT harder to come across duplicate content.  Since documents are tied to public websites, it’s more than a submit button of copied and pasted content.

5. The Rise of Thought Leadership

Though blogs were to bring thought leaders to the front, blogs are more complicated than just posting your latest observations – there’s linking, imaging, publicizing, widgets and other things that take a LOT of time to pull together and straighten out.  If a site has the most insightful documents, then they may be declared a thought leader, pure and simple.

Watch and See

It’s hard to guess what actually may happen when this starts, but there’s one thing we do know and that’s you always need to pay attention! Simple things like these can change a world’s searching habits.

What do you think about this new turn?

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