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A Lesson on Search Behavior and SEO
Posted By Eric On December 16, 2008 @ 4:52 pm In Search Behavior | No Comments
This week, my goal with this post is to hear from some of the readers of SEO Boy! I know that all of you have your own ideas and opinions as it relates to search behavior and SEO. The entire realm of SEO is based on how people use search engines. In my decade+ years of Internet usage and training, I’ve observed a couple things:
It seems that those two statements conflict, but I can’t help but think that maybe they DO go together. I would submit (no pun intended) that people like to visually graze on information that they want to know about. That may be a “duh” type of statement, but just consider the effort Google expends to penalize spammers and black-hatters. The frustration of researching information and receiving only pages of spam and mediocre content has changed search behavior, but how much?
What Do You Do When You Search?
What Are Your Search Habits?
Search habits vary.  If you’re reading this, then I’m assuming you are of a certain group that searches a certain way more than others . I’ve seen people use search as navigation by typing “yahoo” in Google and clicking on yahoo.com rather than type in the URL. I’ve also seen apps specifically built on Google queries to download mp3s.
Why is this important? Well, knowing how people use search engines can give you an advantage on how to optimize your site for more hits. Just like using keywords, if you are doing it right, you’ll score even more hits. For instance, if you typically search for a product’s problem like “can’t open such-n-such file in illustrator” then you have a key phrase that could garner a couple extra hits. Or if you search using navigation techniques like “suchandsuch site faq” to go quickly to the faq page, you could save a couple clicks for some potential visitors.
Where do you lie? Leave me a comment – I’d love to learn about your search behavior!
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URL to article: http://www.seoboy.com/search-behavior-and-seo/
URLs in this post:
 Search habits vary.: http://www.philosophe.com/search/search_tasks.html
 more than others: http://searchenginewatch.com/2162681
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