Ooh, search marketing case studies! What better way to prove the value of what you do to clients. The SEOptimise blog has provided a list of 30 case studies that you can use to either demonstrate general value, or develop your own case study plans.
What do Danny Sullivan, Stephan Spencer and Matt Cutts all have in common? They made the cut for the top 10 SEOs in the world according to Aaron Wall in this post on SEO Book. The individual reviews show how they not only have extensive knowledge, but how they’ve leveraged it to make money.
We all have link building strategies and who doesn’t like a little advice mixed with a romance analogy. The big picture message here is, quality links bring quality results, so focus on those. Don’t always go for the slummy easy links, they’ll hardly find you the traffic you want or improve your rankings, as momma always said.