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Promotional Calendars, Cute Babies, and SEO
Posted By jennya On May 17, 2010 @ 2:04 pm In Basic SEO Tips,Blogging for SEO | No Comments
Search Engines like when you update the content on your site, right? And your customers like when you run sales and promotions, yes? Combine the two and you have a nice little recipe for SEO success.
I have an e-commerce client that I do this for and so far it’s worked great. Just about every month of the year we run a sale or promotion that we then advertise with a banner on the homepage of the site. We try and keep it seasonal and current. For instance this month’s sale was related to Mother’s Day, and the month before was related to Spring Cleaning. The client and I sat down last year and worked out a twelve-month calendar for 2010. I came up with the concepts and she was able to tell us what the final discount would be. Each month, we both know what is coming up and the calendar has really helped keep us organized.
At this point you might be wondering, what does running a sale have to do with SEO? Well, if you start early enough you can plan and create new content for the site based upon the sale concept. For instance, if I am running a mother’s day sale, instead of just putting up a banner that says “Mother’s Day Sale”, I can ask customers to write in and tell me their favorite mother’s day memory while also letting them know about our sale.
Another mother’s day idea is a cute baby photo contest. The lucky winner would receive a gift card to my site and all visitors would reap benefits of the sale. The photo contest will engage visitors to the site, while the sale will help turn them into a customer. I could also incorporate this promo into my SEO blogging strategy  and post the photos on my blog – what mom wouldn’t want to show off her cute, chubby cheeked child? 
Another idea is a Halloween sale with a best costume contest, or a Winter Holiday sale with the Best Holiday Recipe contest. But, you don’t have to rely on just contests. Let’s say your website sells house ware, you could run a Holiday sale and then update your website with recipe tricks or tips on how to survive the Holiday season. If your sale relates to one specific item on your site, like lamps, you can write an article with tips for changing the look of a room using only lamps, or an article with the ‘top ten things to think about when purchasing a lamp’.
When brainstorming your promotional ideas be sure to remember the following:
At the end of each promotion take good notes on what worked well and what you would change. When it comes time to work on next year’s calendar you’ll be in a better position to improve the necessary features.
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