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Planning in the Shadows of Facebook
Posted By Finn On March 17, 2010 @ 7:05 am In Social Media & SEO | No Comments
At the beginning of the month I discussed the issues surrounding planning an SEO strategy with the understanding  that indexing as we know it in Google is going to change.
Some claim to test and know how the new indexing will work. Others, like me, don’t claim to know how it will work. Sure, I played in the Caffeine sandbox, but doesn’t that mean the version of Caffeine I played with will be the same as the one that finally gets released.
And the Caffeine release date has been backed up til probably the ‘Fall 2010.
One could linkbait speculate til the events are in hindsight as to the reason Google backed up Caffeine, but there are 3 events that probably contribute to the reasoning – despite Matt Cutt’s comments that the delay  is contributed to Google’s desire to be thorough (don’t get me wrong – big fan of the way Cutts tries to keep the game pure).
But it’s the third point that caught my eye.
On Monday, March 15, 2010, Hubspot reported  that web analytics firm Hitwise revealed data that wasn’t expected so soon:
For the weekend ending March 13, 2010, Hitwise reported that Google was not the number #1 most visited site  for the week.
The #1 most visited site for the week: Facebook.
It was expected that social search was going to overcome search engine search by the end of 2010, but I don’t know who expected to see it happen before Easter.
Honestly, not too much.
It wasn’t that traffic to Google took a dip. It’s that people use Facebook that much more than even a year ago. Facebook’s impact on Google is similar to the impact the rise of email had on the phone.
When email rose, traditional mail took a hit. The Post Office is still having issues. But phone usage stayed the same.
At this time, people are using Facebook in addition to Google. And because Facebook has an intranet email system and other likewise tools, the traffic source that is probably taking a hit is email.
Speaking of all the intranet tools Facebook gets credit for: Andy Beal of Marketing Pilgrim points out that Google doesn’t get YouTube credit and Yahoo! doesn’t get Flickr! credit. Imagine the numbers then (by the way, thank you to Dave Woodson  for the Beal link).
Either way, the Post Office doesn’t have a chance.
Then again, this could all change. Even Google has finite resources and seem to have dedicated quite a bit on Buzz. Imagine what will happen when they figure it out.
Yes, I’m planning broad.
Article printed from The Adventures of SEO Boy®: http://www.seoboy.com
URL to article: http://www.seoboy.com/planning-in-the-shadows-of-facebook/
URLs in this post:
 planning an SEO strategy with the understanding: http://www.seoboy.com/planning-in-the-shadows-of-google-caffeine/
 Matt Cutt’s comments that the delay: http://live.webpronews.com/matt-cutts-live-with-webpronews/
 Google Wave: https://wave.google.com/
 swarm that descended upon Google Buzz: http://www.seoboy.com/with-google-buzz-google-forgot-how-they-got-where-they-are-today/
 March 15, 2010, Hubspot reported: http://blog.hubspot.com/blog/tabid/6307/bid/5739/What-Gets-More-Traffic-Than-Google-Now-Facebook.aspx
 Hitwise reported that Google was not the number #1 most visited site: http://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html
 Andy Beal of Marketing Pilgrim points out : http://www.marketingpilgrim.com/2010/03/fuzzy-math-puts-facebook-ahead-of-google-as-most-visited-site.html
 Dave Woodson: http://twitter.com/davewoodson
 Facebook Connect: http://developers.facebook.com/connect.php
 Then use the pretty url: http://facebook.com/username
 Why You Should Set Your Facebook Username Now: http://www.seoboy.com/why-you-should-set-your-facebook-username-now/
 How to Use Facebook to Grow Your Business: http://www.seoboy.com/how-to-use-facebook-to-grow-your-business/
 Using Facebook with Local Search to Increase Brand Awareness: http://www.seoboy.com/using-facebook-with-local-search-to-increase-brand-awareness/
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