With this week’s launch of our Unsexy SEO articles, my mind is weighing heavily on link bait, and how to successfully launch new content and capture links. As a relatively new site with a growing readership, I’m brainstorming on the many ways to market this great content (OK, so maybe I’m a bit biased) and get the most bang for my buck. But I’m struggling.
I’ve got a good handle on link building and even know how to generate links with great content (I’ve been doing it successfully for 2 years over at PPCHero.com). But launching new content for link bait on a site that is established is immensely easier. Having a new site makes this a whole new challenge. Together with my boss, and a few others, I’ve been brainstorming on how to leapfrog the process and really start generating links – and more importantly – readers!
Here are a few of my ideas (not really anything groundbreaking, but it’s my list and I’m sticking to it):
- Leverage industry contacts and request help with Sphinn, Digg, Redditt, etc. Might even beg for an editorial link on their blogs if I have to.
- I’ve already gone the Twitter route. Yeah SEOBoy! But there’s an apparent lack of interest, and I’m gonna have to take a step back and reevaluate that one.
- Enhance user options w/ easy access to social submission sites like Stumbleupon, Digg, and even Sphinn. And I’ve even considered implementing an “email a friend” function. The site is currently lacking in these areas.
- What about supporting content at Squidoo and Hubpages? I’m not sold on this one just yet – it would be an easy link, but wouldn’t necessarily leapfrog the readership and link bait aspect.
- Because of the “new site factor” I’m considering some push marketing with email blasts. I’m gonna play that one close to the chest though.
- And then there’s always the other social media sites – Facebook, MySpace, etc. I don’t have a presence there for SEOBoy.com just yet – but I could. But would it help?
So, I’m still working through this, but I’ll be burning through these ideas in the next few days and weeks. If you fall under one of the aforementioned categories… be warned!
Does anyone have some solid ideas for leapfrogging the “new site factor” and gaining some great link bait traction with some equally great content?