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News Update: User Feedback Now a Factor in Google Rankings

April 13th, 2011 | | News Update

Unless you’ve been hiding in a cave with no Internet connection, I’m sure by now the news of Google’s latest algorithm update, dubbed Panda, is old hat. Perhaps you have also already caught wind of Google’s addition of the +1 button, which is the search engine equivalent to Facebook’s “like” feature. Furthermore, Google has created two new ways for searchers to block sites from their search results. Chrome users can add an extension to allow them to block …

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News Update: Google Instant–Win, Lose or Draw?

April 12th, 2011 | | News Update

When Google asked users to buy-in to Google Instant, the general consensus was that PPC and SEO efforts would not be affected (though some felt SEO might indeed be dead). Matt McGee of Search Engine Land wrote his initial thoughts the same day as the Instant announcement, and he placed his bet with Instant. He emphasized that Google made it clear there were rules in place to determine what counted as an “impression” to keep any huge shift …

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‘Ewe’tilizing Silos: Help Your Pages Rank Higher

April 12th, 2011 | | Basic SEO Tips, Information Architecture, Nuts & Bolts of Optimization

Sticking with the farming theme from my last post, today I’d like to cover using silos in your SEO strategy. I think it’s been too long since anyone’s talked about silos, and I find it to be a crucial SEO best practice. Silos refer to the way in which you organize and group your site content. In other words, you want each page of your site to have ‘themed,’ keyword-relevant content. If you haven’t been using silos to …

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Our Greatest Hits for March 2011

April 7th, 2011 | | Greatest Hits

The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable, articles from March. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and SEO management tips. Enjoy!

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News Update: Another Third-Tier Search Engine Bites the Dust

April 6th, 2011 | | News Update

As Rob Young announced in his post on Search Engine Journal, “AlltheWeb Closes Its Doors,” yesterday was the last day for Yahoo’s search site AlltheWeb. This is another step for Yahoo in completely moving away from search services, but also marks the closing of another third-tier search engine. While no one search engine seems to be able to gain significant ground against Google in terms of traffic and visibility, there are still many other third-tier options to gain some …

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News Update: It May Be Google’s World, but Yandex is MORE than Living In It!

April 5th, 2011 | | News Update

Today’s news update is in reference to an article written by Andy Atkins-Krüger called, “Yandex: Not Copying But Searching For Google’s Underbelly.” In his article, Andy discusses a recent conversation he had with Ilya Segalovich, Chief Technology Officer and co-founder of Yandex. The main purpose of Andy’s post is to uncover the similarities and differences between Yandex and Google as search engines and where Yandex may be headed in the future.

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Can You Haiku? SEO Poetry Slam.

April 4th, 2011 | | Contests, SEO Boy News

In honor of National Poetry Month, SEO Boy is holding an SEO Poetry Slam during the month of April. We want you to create your own haiku about Search Engine Optimization. A haiku is a form of Japanese poetry consisting of 17 syllables written in three lines of 5-7-5. So get out your pens, or open up Word, and start writing!

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Letter from the CEO – “Luke, I am your father.”

April 1st, 2011 | | Hanapin Marketing News, SEO Boy News

Yeah, I realize that’s not the actual quotation from Empire Strikes Back, but I really wanted to continue the movie quotation theme from last month’s Letter from the CEO, and this one is perfectly applicable!

In March, I wrote that Hanapin is increasing the investment in our blogs. They’re a great source of pride for us, we have a lot of fun with them, and they generate quite a few leads and business too! To that end, …

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The King of PPC

April 1st, 2011 | | Uncategorized

Making an appearance on the wrong blog isn’t the only April Fool’s joke PPC Hero’s playing on us this year! His impersonation isn’t too convincing…


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Quoth the Raven…

March 30th, 2011 | | SEO Tools

After my initial “research,” my following (and legitimate) research found out that Raven SEO Tools is definitely something to consider utilizing for any SEO clients you may be taking on. In the following paragraphs, there will be a brief rundown of the different benefits and tools that Raven SEO Tools offers.

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