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Our Guide To Google Analytics IQ Testing: C is for Cookie

April 25th, 2011 | | Analytics

This is the first installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will prepare you to earn a high score. Our writers in this series have all scored at least 90% on the test and will provide their personal insights for success.

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Happy Easter from SEO Boy!

April 24th, 2011 | | SEO Boy

PPC Hero is really trying to get into the Easter spirit! But…brown just isn’t his best color. And it looks like SEO Boy agrees – PPC Hero should stick to his usual costume! Happy Easter from all of us at PPC Hero and SEO Boy!

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News Update: New Google Analytics Available to All Users

April 22nd, 2011 | | News Update

Google announced this week that the updated version of the Analytics interface is now available to all Analytics users, allowing you to switch between the old and new versions as you please. If you haven’t heard any buzz about the new Analytics interface until now, the enhancements provide a streamlined layout with the ability to create multiple dashboards. You can also now create event goals and pre-filtered reports.

Let’s take a look at the new interface. Once you’re in Analytics, you’ll …

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It’s Earth Day, Earth Day

April 22nd, 2011 | | SEO Boy

SEO Boy is doing his part to help save the planet! Picking up trash is a great Earth Day activity; and it’s always more fun to whistle while you work (I know what song he’s whistling!) What have you planned to do for Earth Day? Leave it in the comments section below! (Head over to the PPC Hero blog to see how PPC Hero is saving the planet!)


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SEO 101: Getting Started

April 21st, 2011 | | Basic SEO Tips

You have a product, company or service and you have a website. Maybe your site has been out there for years or maybe you just launched it. You tell your friends about your site, and then you get the response “um, I googled it, but couldn’t find your site…” Ouch. If your friends can’t find you and they are actively looking, you can be sure that potential clients, customers or other users have no way of locating your site. So …

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News Update: Hasta La Vista…Search?

April 19th, 2011 | | News Update

Today’s News Update covers an article by Erez Barak of Search Engine Watch: Social Has Crossed the Marketing Budget Chasm; Will It Drown Search?

So, why the cheese-ball 80’s cinema reference? Because according to Barak, there have been a few reports and surveys recently released that show small businesses leaning toward an emphasis on social media marketing instead of the “traditional” search marketing. The first survey he supplies shows …

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Do’s and Don’ts For Handling a Social Media Backlash

April 19th, 2011 | | Social Media & SEO

I was hanging out on Twitter the other day when a friend of mine Tweeted about the Facebook page for Applebee’s restaurant chain.  Here’s a screenshot of his Tweet:

So obviously I had to check it out, and yes, a huge amount of the Facebook wall consists of people complaining about their recent Applebee’s experience.  The Applebee’s Twitter account is the same basic story.  A lot of their commentary …

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Can You Haiku?

April 19th, 2011 | | Contests

There are only two weeks left to submit your Search Engine Optimization Haikus! Get out your pen and paper, open up a Word doc, and express your love (or frustration) for SEO. The winning author will receive a gift certificate to Barnes & Nobles. Read on to find out how you can enter.

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Recovering From Google’s Panda Update

April 15th, 2011 | | Advanced SEO Tips, Site Rank

With the release of Google’s Panda Algorithm Update, one of the most adorable animals has been turned into a major headache for search engine marketers. The Panda Algorithm Update went into affect on February 24th of this year with the intent to “reduce rankings for low quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.” That sounds like a great mission, but what many of you have probably …

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I Choose… SEO Ethics

April 13th, 2011 | | Reputation Management, SEO Management

One of the most memorable scenes of the movie, Billy Madison, is when Adam Sandler’s character competes against the movie’s villain (who’s trying to take over the Madison family business) in a business game show in a school auditorium.  In this particular scene, the villain, Eric Gordon, is asked to explain business ethics. To make a long story short, he doesn’t grasp the concept and fails to provide a definition. Sometimes I feel that it may be difficult in …

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