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How to Use Keywords Effectively For Your SEO Strategy

October 23rd, 2008 | | Basic SEO Tips, SEO Keyword Research

Keywords.  That is, “words that are key”  are the backbone of good SEO and Internet Marketing in general.  Keywords are bid on for paid searches and they are used to index organic search.  In short, they are used to define what a website is about.

Search Alogrithms have changed on how to use keywords effectively.  For instance, back in the late 90s, the robot crawlers would look at how often a word was used on a page and also how many …

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5 Questions: The “In-House or Search Agency” Decision for SEO

October 22nd, 2008 | | SEO Management

I’m a newlywed, and as our registry gifts rolled in before the wedding, I saw kitchen gadgets and tools that inspired me to channel my inner homemaker and attempt culinary feats that would challenge even the most skilled home chef. After all, we all know that making your food yourself saves money and just tastes better, right? Tell that to my husband, and my smoke alarm, because I don’t think they got the memo. …

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Increase Click-Through Rates and Traffic With Well Written SEO Page Titles and Meta Descriptions

October 21st, 2008 | | Basic SEO Tips, SEO Copy Writing

When discussing the absolute basics of SEO, well written (and keyword specific) page titles and meta descriptions are a must. Learn how to use them to increase click-through rates and traffic.

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SEO News Roundup for October 17, 2008

October 17th, 2008 | | SEO News Roundup
  • What is PageRank sculpting, and how does it work?  If you can’t answer that question, then you need to read this post by Rand at SEOmoz that explains PageRank and the basic principles of PR sculpting in detail.  
  • A lot of websites have content locked behind sign ups – “members access only.”  Because search engines can’t fill out forms and get past them, your content might as well not exist for SEO purposes!  The Top Rank Blog explained some …
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Answer Me, These Questions 3, Ere the Conversions Ye See

October 16th, 2008 | | Information Architecture, SEO Copy Writing

SEO is about positioning your service or product with qualities or benefits that people would search for. Last week, I discussed how search engine optimization can improve your business and increase traffic to your website. While that is all fine and dandy, higher traffic to your site doesn’t always mean your SEO has been successful. Natural search efforts should also lead to conversions. To help illustrate my point, I’ll use Monty Python and the Holy Grail.

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Calculating SEO Success and a Night on the Town

October 15th, 2008 | | Analytics, SEO Management

Calculating SEO Success and a Night on the Town

“You have to really try if you want to make some new friends,” I remember my mother saying after a rough first week in a new elementary school. She was right. You can’t wait for people to come to you so, now that I am again new in town, I put myself out there—or so I thought—to arrange a little …

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Learn How to Harness the Power of Links to Improve Your Site’s Internal Linking Structure

October 14th, 2008 | | Advanced SEO Tips, Internal Linking

When discussing search engine optimization, you can’t avoid the topic of links. Typically, links are synonymous with external links – other websites pointing to your own. This is obviously a cornerstone of any SEO campaign. However, text links within your website that point to your own content are just as important (call them internal links). More specifically, text links that pass anchor text and PageRank must be utilized within your website to fully support your SEO …

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SEO News Roundup for October 10, 2008

October 10th, 2008 | | SEO News Roundup
  • Are you considering targeting your SEO efforts at vertical search engines?  John Ellis doesn’t think this is the right strategy.   His primary argument is that broad results (a la Google or Yahoo!) lead to trust.  ”The broad, sometimes unrelated, results are actually what keep users coming back.”
  • Free stuff is always great.  Especially when you’re talking about quality analytics packages.  Yahoo!’s purchase of Index Tools has finally come to fruition, and the free Yahoo! Web Analytics is on …
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Using SEO To Make Your Business Better

October 10th, 2008 | | SEO Management

Search Engine Optimization has always sounded techie with that 3+ syllable word “optimization.” To me, it brings back memories of working on DOS 6.22, re-arranging memory configurations so I could run Warcraft 2 on my 100MHz machine. SEO has carried this connotation for years of being a cold type of function where it was only listed in job descriptions for those in high level IT. Now, it is thrown around with little or no real understanding of what it …

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Teamwork: The Marketing, IT and Finance Struggle for SEO Control

October 9th, 2008 | | SEO Management

You’ve wisely decided that Search Engine Optimization (SEO) is right for your company’s website. You’ve seen what it has done for colleagues and competitors and you don’t want to miss out on the benefits any longer. But who do you charge with the task? How do you assign the rights and delegate the duties of your SEO project?

I’ve seen it happen on more than one occasion. Embarking on a new SEO project can be a difficult undertaking in that there …

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